Education
University of Brighton.
(The first book to market on the hottest topic on the web ...)
The first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage – you can get them buying right where they are! In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success. Includes: • Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook • Building a loyal community who will keep coming back and buying from you • How to offer superb customer service to your social media consumers • Developing new product especially for this new environment • Measuring your ROI
http://www.amazon.com/gp/product/0857082418/?tag=2022091-20
( Are you happy at work? Or do you just grin and bear it?...)
Are you happy at work? Or do you just grin and bear it? We spend an average of 25% of our lives at work, so it’s important to make the best of it. The Joy of Work? looks at happiness and unhappiness from a fresh perspective. It draws on up-to-date research from around the world to present the causes and consequences of low job satisfaction and gives helpful suggestions and strategies for how to get more enjoyment from work. The book includes many interesting case studies about individual work situations, and features simple self-completion questionnaires and procedures to help increase your happiness. Practical suggestions cover how to improve a job without moving out of it, advice about changing jobs, as well as how to alter typical styles of thinking which affect your attitudes. This book is unique. The subject is of major significance to virtually all adults - people in jobs and those who are hoping to get one. It is particularly distinctive in combining two areas that are usually looked at separately – self-help approaches to making yourself happy and issues within organizations that affect well-being. The Joy of Work? has been written in a relaxed and readable style by an exceptional combination of authors: a highly-acclaimed professor of psychology and a widely published business journalist. Bringing together research from business and psychology – including positive psychology – this practical book will make a big difference to your happiness at work – and therefore to your whole life.
http://www.amazon.com/gp/product/0415459664/?tag=2022091-20
(Are you interested in smarter working? Do you or your wor...)
Are you interested in smarter working? Do you or your workforce carry out tasks away from the office - and do you have the managerial and technical know-how to get the best from them? In The Smarter Working Manifesto, Philip Vanhoutte and Guy Clapperton talk to the experts, the practitioners, the managers, the academics, and recommend best practices for making more money out of a happier workforce. People can be in charge of their own workplace, they can work to their own timetable and their company can benefit. Read this book to find out: • Why we work where we do - and why it's changing • How to evaluate and improve your workplace • How to get the most out of a remote workforce • How to build a virtual team • How to make your organization more profitable and smarter The authors have drawn on experience internationally to create the definitive work on how to build the best workplace, both on and off your premises, for the 21st century. www.smarterworkingmanifesto.com
http://www.amazon.com/gp/product/1908693177/?tag=2022091-20
University of Brighton.
He has written books on media interview skills, social media and smarter working. Clapperton went to college at Brighton Polytechnic, now the University of Brighton. He began his career in the media with a staff job on MicroScope, a newspaper for the technology channel.
In 1993 he went freelance and worked for national press including The Guardian for which he still writes.
His first book in 2002 was titled Free Publicity Foreign Your Business In A Week. He wrote one of the first books on social media for business in the United Kingdom, This Is Social Media (Capstone Publishers 2009).
This led to speaking engagements for Master in Public Health bookstores and on a tour of five European countries supporting Adobe in its launch of its social media analytics product. The sequel, This Is Social Commerce, came out in 2012.
He became a Fellow of the Professional Speaking Association.
In 2014 he and Philip Vanhoutte published The Smarter Working Manifesto, taking him to speak at the London Olympia launch, then at events in Berlin and Lisbon. Clapperton continues as a broadcaster, having offered commentary on the daily papers to the British Broadcasting Corporation News Channel between 2008-2013, and as a journalist for the Guardian, New Statesman and as editor of Professional Outsourcing Magazine. He is also editorial director of Expedite Resourcing, a recruitment agency in the logistics sector of which he is also a shareholder.
(Are you interested in smarter working? Do you or your wor...)
(The first book to market on the hottest topic on the web ...)
( Are you happy at work? Or do you just grin and bear it?...)