Education
Hollyday graduated from Boys" Latin School of Maryland in 1910 and Johns Hopkins University in 1914.
assistant officer secretary vice president
Hollyday graduated from Boys" Latin School of Maryland in 1910 and Johns Hopkins University in 1914.
Prior to World War I, he served as the assistant secretary of the Maryland League for National Defense, then served in the Maryland National Guard as a cavalry unit officer Hollyday started with the Roland Park Company in 1926 leaving in 1932. In 1930, he became the president of the Real Estate Board of Baltimore followed by the Mortgage Bankers Association of America.
During this time he also became chairman of the national title underwriters section of the American Title Association.
He also worked as vice president of the Key Realty company from 1932-1935. Hollyday started in the Mortgage business with the Washington District of Columbia based Randall H. Hagner Company from 1935-1944.
In 1936, Hollyday brought in a young future developer, James Rouse from Easton Maryland who proposed a Federal Housing Administration mortgage department to back loans in high-risk markets. He would remain a partner in the interest that would become the nationwide mall and land development firm, the Rouse Company.
In the last months before World World War II, the Citizen"s Planning and Housing Association was formed by Francis Morton, a Sunday School Student of Hollyday.
In 1944, Hollyday became the president of the Title Guarantee and Trust Company He became the chair of the Baltimore Zoning Committee. He formed Fight Blight Incorporated, to provide Federal Housing Administration backed loans to property owners that failed to meet the new codes he initiated under the zoning board.
Hollyday became the vice president of American Council to Improve Our Neighborhoods (ACTION), in 1951 which marketed public-private housing initiatives as The Baltimore Plan.
Despite limited success, the for-profit public-private initiative was taken on by the Eisenhower administration to reduce federal public housing costs. Hollyday was appointed to the head of the Federal Housing Administration from 1953-1954 during the Eisenhower administration.
After a year as Federal Housing Administration head, Hollyday was replaced by Albert M. Cole who charged that Hollyday has lost over 75 million in Federal housing dollars to "fleecing" and "viciously sharp practices." Over 251 federal loans were given to construction companies far above the actual construction expense. In 1958, former ACTION member James Rouse succeeded Hollyday as head of Guarantee Title.
In 1960, the Title Guarantee and Trust Company merged to become the Maryland Title Guarantee Company
Hollyday retired from the firm as Vice Chief Executive Officer. He would also recommend changes to Baltimore"s housing code prior to the Baltimore riot of 1968. He was Vice president of Key Realty Company, to which the James Rouse development Village of Cross Keys was named. A Rouse Company sponsored project named a community center in Adams Morgan neighborhood after Hollyday.
Hollyday was a member of many housing industry and banking boards, including the Build America Better Committee of the National Association of Real Estate Boards, chairman of the association"s homebuilders and subdividers division, Savings Bank of Baltimore, Loyola Federal Savings and Loan Association, the Hagner Company, the Guilford Realty Company and James West. Rouse & Company He was also president of the Fiscal Mortgage Company and worked for the Roland Park Company, Industrial Bureau of the Board of Trade of Baltimore.