Background
Born in Pittsburgh, Pennsylvania, he grew up in a middle-class neighborhood. Guy Primus was born in 1969 in Pittsburgh, Pennsylvania.
Businessman founder Chief Executive Officer
Born in Pittsburgh, Pennsylvania, he grew up in a middle-class neighborhood. Guy Primus was born in 1969 in Pittsburgh, Pennsylvania.
After graduating from Penn Hills High School, he attended Georgia Technical, earning a Bachelor of Science in Industrial Engineering in 1992 and an Mississippi in Industrial Engineering in 1995. He graduated from Harvard Business School in 2000. He received his Mississippi in Industrial Engineering from Georgia Technical in 1995 and his Master of Business Administration from Harvard Business School in 2000.
In 2013, Primus was named a Captain of Industry by the Institute of Industrial Engineers. Primus is a 1987 graduate of Penn Hills High School in Pittsburgh, Pennsylvania. He earned his Bachelor of Science and Mississippi degrees in Industrial Engineering from Georgia tech in 1992 and was president of the African American Student Union.
After graduating from Georgia Technical with his master"s degree, Primus started his career as at CAPS Logistics, a logistics software company started by his mentor and former professor, H. Donald Ratliff before becoming a consultant with A.T. Kearney in Alexandria, Virginia.
Primus left Kearney in 1998 to pursue his Master of Business Administration, and, upon graduating from Harvard Business School, he combined his passions of technology and media to start an online market research company called UrbanIQ, which later became the basis for Blue Flame Marketing + Advertising, the agency founded by entertainment mogul Sean Combs. After leaving Blue Flame, Primus joined Microsoft, where he became group product marketing manager for Master of Science in Nursing Entertainment.
There, he conceived "The Scenario" which was recognized as Best Branded Entertainment Experience at the 2005 ad:Technical awards. Primus then joined Starbucks as head of digital media for Starbucks Entertainment where he led the creation of the popular Pick of the Week program for Starbucks and Apple.
Primus was then recruited to Overbrook Entertainment where he rose to the position of Chief Operating Officer, reporting directly to co-Chief executive officers Will Smith and James Lassiter.
While at Overbrook, Primus co-founded Tentpole Ventures, a seed-stage investment vehicle whose portfolio includes Pinterest and DogVacay. Primus left Overbrook in 2013 to pursue entrepreneurial endeavors and co-founded The Core Venture Studio and The Collider co-working space before co-founding The Virtual Reality Company (VRC) with Robert Stromberg, Chris Edwards and Joel Newton. He became Chief Executive Officer of VRC in the summer of 2015.
He is also a member of Kappa Alpha Psi Fraternity.