Background
Harry Beckwith was born on May 13, 1949, in Portland, Multnomah County, Oregon, United States. He is the son of Harry G. Beckwith, a surgeon, and Alice S. Beckwith, a registered nurse.
Palo Alto, California, United States
In 1972 Harry Beckwith received a Bachelor of Arts degree from the Stanford University.
Eugene, Oregon, United States
In 1975 received a Doctor of Jurisprudence degree from the University of Oregon.
Minneapolis, Minnesota, United States
Harry Beckwith is a lecturer at the University of St. Thomas.
Minneapolis and Saint Paul, Minnesota, United States
Harry Beckwith is a lecturer at the University of Minnesota, Twin Cities.
Palo Alto, California, United States
In 1972 Harry Beckwith received a Bachelor of Arts degree from the Stanford University.
Eugene, Oregon, United States
In 1975 received a Doctor of Jurisprudence degree from the University of Oregon.
Minneapolis, Minnesota, United States
Harry Beckwith is a lecturer at the University of St. Thomas.
Minneapolis and Saint Paul, Minnesota, United States
Harry Beckwith is a lecturer at the University of Minnesota, Twin Cities.
(This guide shows how markets work and how prospective cli...)
This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.
http://www.amazon.com/gp/product/0446524174/?tag=2022091-20
2002
(This book will help to stand out from the crowd-and sell ...)
This book will help to stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles.
http://www.amazon.com/gp/product/0446556025/?tag=2022091-20
2010
(As founder of Beckwith Advertising and Marketing, Harry B...)
As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most important component of the sale is you. And in YOU, INC. Beckwith teams up with Christine Clifford (motivational speaker and former top sales executive) and they expand on this fundamental premise of selling, providing wonderful tidbits, anecdotes, and advice through his well-known home-spun writing style. The authors offer doses of humor and practical knowledge to anyone who wants to learn how to "seal the deal" and thrive in business.
http://www.amazon.com/gp/product/0446695815/?tag=2022091-20
2011
(This book is a succinct and often entertaining look at th...)
This book is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. It covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
http://www.amazon.com/gp/product/0446672319/?tag=2022091-20
2012
(What do Howard Hughes and 50 Cent have in common, and wha...)
What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.
http://www.amazon.com/gp/product/0446564133/?tag=2022091-20
2013
Harry Beckwith was born on May 13, 1949, in Portland, Multnomah County, Oregon, United States. He is the son of Harry G. Beckwith, a surgeon, and Alice S. Beckwith, a registered nurse.
In 1972 Harry Beckwith received a Bachelor of Arts degree from the Stanford University. In 1975 graduated with a Doctor of Jurisprudence degree from the University of Oregon.
Harry Beckwith was an associate attorney at the law firm "Gearin, Cheney, Landis, Aebi & Kelly" in Portland, Oregon, from 1976 – 1977. He served as an assistant city attorney in Portland, from 1977 – 1982. From 1982 – 1985 he was a writer at the Carmichael-Lynch in Minneapolis. In 1985 he bacame a creative supervisor there and worked until 1988.
In 1988 Harry was appointed a principal of Beckwith Advertising and Marketing in Minneapolis. Beckwith is a lecturer at the University of St. Thomas and the University of Minnesota, Twin Cities. He is a founding partner and member of board of directors of Snowmass Institute. He is a guest on television programs. He lives in Minneapolis, Minnesota.
Harry Beckwith is the director of Minneapolis-based Beckwith Partners. He has worked with 23 Fortune 200 companies, including Target, Wells Fargo, Merck and IBM, work for which he received the American Marketing Association's highest award.
His "Selling the Invisible" spent 36 consecutive months on the Business Week bestseller list and was named one of the top ten business and management books of all time. With total worldwide sales surpassing 650,000 copies in 21 translations, the book is a required text at business schools worldwide. "The Invisible Touch" and "What Clients Love" have sold over 320,000 copies in 18 languages.
(What do Howard Hughes and 50 Cent have in common, and wha...)
2013(This book is a succinct and often entertaining look at th...)
2012(As founder of Beckwith Advertising and Marketing, Harry B...)
2011(This book will help to stand out from the crowd-and sell ...)
2010(This guide shows how markets work and how prospective cli...)
2002Harry Beckwith disenchanted in politics, that's why he doesn't belong to any political party.
Harry Beckwith is a member of Phi Beta Kappa. He is a volunteer of American Heart Association.
Harry Beckwith married Valerie Jouquette. They divorced. Later, he married Susan Wilson. He has four children: Harry IV, Will, Cole, Cooper (daughter).
