Background
Croall was born in Blackpool and grew up in Sheffield until the age of five, when her family emigrated to South Australia.
Croall was born in Blackpool and grew up in Sheffield until the age of five, when her family emigrated to South Australia.
The Alliance of Women Film Journalists named Croall 2013"s Ambassador of Women"s Films for her work "to boost documentary film and open opportunities for women filmmakers", and in 2011 Croall was named one of Realscreen"s annual trailblazers. She has appeared on British Broadcasting Corporation Two"s The Review Show and British Broadcasting Corporation Radio 4"s The Media Show. In 1993 Croall set up a production company, Re Angle Pictures, to produce and direct documentaries.
She continued her career at the South Australian Film Corporation, and also produced digital and documentary strands at the Adelaide Fringe Festival.
In 2001, she developed Crossover, an organisation which works with new media and documentaries. From 2003 Croall worked for the Australian International Documentary Conference, where she became festival director and developed the MeetMarket pitching event.
In 2006 Croall was invited to become festival director at When she joined the festival, it was a two-day event attracting 500 delegates and 2000 public attendees. Croall widened it to a five-day event with 3000 delegates and 20,000 public attendees.
She found new funding which tripled the budget in two years, and changed the date of the festival from November to June.
She brought in the MeetMarket pitching forum, which in 2011 generated £5.6 million worth of business for producers. She also added year-round training and events alongside the festival. Variety magazine said Croall lifted Doc/Fest "into the premier league of international doc events".
In 2012 Croall sat on the United States Documentary jury at the Sundance Film Festival, and she was on the 25th anniversary advisory committee for Public Broadcasting Service"s POV documentary series.
In February 2015 Croall left Doc/Fest to become Chief Executive Officer and festival director of the Adelaide Fringe Festival.