Hendrik Vermeulen was born on 7 April 1982, in the small town of Fauresmith, Free State, South Africa. He spent most of his childhood with his mother, Gerbrecht Christina Naudé, in her sewing room, learning the basics of dress making. At age of 15, Hendrik Vermeulen sold his first evening dress. He started to focus all his attention on the fashion industry by attending various related workshops and classes. In 2001 he enrolled in an intensive Haute Couture course at FDI in Pretoria. At the end of 2002 he received a diploma in Haute Couture and was presented with the coveted 'Student of the Year' award. Shortly after finishing his studies, Hendrik Vermeulen relocated to Cape Town where he worked for various fashion designers to gain real-world experience. At the same time he was building his own business on the side.