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Henry Assael

marketing educator

Henry Assael, Bulgarian, American marketing educator. Member American Marketing Association, Association Consumer Research.

Background

Assael, Henry was born on September 12, 1935 in Sofia, Bulgaria. Son of Stanley Isaac and Anna (Behar) Assael.

Education

Bachelor cum laude, Harvard University, 1957. Master of Business Administration, University Pennsylvania, 1959. Doctor of Philosophy, Columbia University, 1965.

Career

Assistant professor marketing School Business, St. John's U., Jamaica, New York, 1962-1965;assistant professor marketing, Hofstra U., Hempstead, New York, 1965-1966;professor marketing Stern School Business, New York University, since 1966;department chairman, New York University, 1979-1991. Consultant American Telephone & Telegraph Company, New York Stock Exchange, Nestle Company, Inc., GTE, Columbia Broadcasting System, American Can Company.

Works

Membership

Member American Marketing Association, Association Consumer Research.

Connections

Married Alyce Friedman, August 19, 1961. Children: Shaun Eric, Brenda Erica.

father:
Stanley Isaac Assael

mother:
Anna (Behar) Assael

spouse:
Alyce Friedman

children:
Shaun Eric Assael

Brenda Erica Assael