Student, University Illinois, 1940; student, University Chicago, 1941-1942; student, Institute Design, Chicago, 1946.
Director public relations, Raymond Loewy Associates, Chicago, 1946-1947; vice president, Burton Browne Advertising, Chicago, 1947-1948; creative coordinator, Wetzel Brothers, Milwaukee, 1949-1950; founder, Herbert Baker Advertising, Inc., Chicago, 1950. Member committee primitive art The Art Institute of Chicago, Chicago, 1960-1970. Authority, dealer African, Oceanic primitive art.
President Foundation Cancer Research, Chicago, 1960. Served with Army of the United States, 1942-1945. Member American Society Appraisers (senior appraiser).
Married Gwen Weber, November 24, 1948 (divorced 1969). Children– Alison M. Frank, David A., Lauren B., Todd R. Married Nadine Hess Spivack, April 3, 1971.