Background
Abelson, Herbert I. was born on January 13, 1926 in Worchester, Massachusetts, United States. Son of Max Samuel and Rose (Deduke) Abelson.
Herbert I. Abelson
January 13, 1926 Worchester, Massachusetts, United States
Research scientist HUMRRO, Washington, 1952—1955. Vice president Opinion Research Corporation, Princeton, New Jersey, 1955—1969. Executive vice president Response Analysis Corporation, 1969—1980, president, since 1980.
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book
Persuasion in Society
( Persuasion in Society introduces readers to the rich ta...)
Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Herbert W. Simons and Jean G. Jones draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: • A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected • Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts • The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice • Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction. • Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level Highlights of this second edition include: • An extensively revised approach, written with the needs of today’s undergraduate students in mind • Contemporary examples, selected for relevance, currency, and appeal • Updated discussions of theory and research, including cognitive psychology and neuroscience • Current illustrations from advertising, politics, social movements, propaganda, and other sources. To reinforce the topics covered in each chapter, discussion questions, exercises, and key terms are included. Additional resources are available on the Companion Website (www.routledge.com/textbooks/simons), along with materials for instructors, including supplements for lectures and sample exam questions.
http://www.amazon.com/Persuasion-Society-Herbert-W-Simons/dp/0415965144%3FSubscriptionId%3DAKIAJRRWTH346WSPOAFQ%26tag%3Dprabook0b-20%26linkCode%3Dsp1%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0415965144?SubscriptionId=AKIAJRRWTH346WSPOAFQ&tag=prabook0b-20&linkCode=sp1&camp=2025&creative=165953&SubscriptionId=AKIAJRRWTH346WSPOAFQ&tag=prabook0b-20&linkCode=sp1&camp=2025&creative=165953
Persuasion in Society
( Persuasion in Society introduces readers to the rich ta...)
Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Herbert W. Simons and Jean G. Jones draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: • A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected • Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts • The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice • Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction. • Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level Highlights of this second edition include: • An extensively revised approach, written with the needs of today’s undergraduate students in mind • Contemporary examples, selected for relevance, currency, and appeal • Updated discussions of theory and research, including cognitive psychology and neuroscience • Current illustrations from advertising, politics, social movements, propaganda, and other sources. To reinforce the topics covered in each chapter, discussion questions, exercises, and key terms are included. Additional resources are available on the Companion Website (www.routledge.com/textbooks/simons), along with materials for instructors, including supplements for lectures and sample exam questions.
http://www.amazon.com/Persuasion-Society-Herbert-W-Simons/dp/0415965144%3FSubscriptionId%3DAKIAJRRWTH346WSPOAFQ%26tag%3Dprabook0b-20%26linkCode%3Dsp1%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0415965144?SubscriptionId=AKIAJRRWTH346WSPOAFQ&tag=prabook0b-20&linkCode=sp1&camp=2025&creative=165953&SubscriptionId=AKIAJRRWTH346WSPOAFQ&tag=prabook0b-20&linkCode=sp1&camp=2025&creative=165953
Persuasion in Society
( Persuasion in Society introduces readers to the rich ta...)
Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Herbert W. Simons and Jean G. Jones draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: • A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected • Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts • The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice • Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction. • Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level Highlights of this second edition include: • An extensively revised approach, written with the needs of today’s undergraduate students in mind • Contemporary examples, selected for relevance, currency, and appeal • Updated discussions of theory and research, including cognitive psychology and neuroscience • Current illustrations from advertising, politics, social movements, propaganda, and other sources. To reinforce the topics covered in each chapter, discussion questions, exercises, and key terms are included. Additional resources are available on the Companion Website (www.routledge.com/textbooks/simons), along with materials for instructors, including supplements for lectures and sample exam questions.
http://www.amazon.com/Persuasion-Society-Herbert-W-Simons/dp/0415965144%3FSubscriptionId%3DAKIAJRRWTH346WSPOAFQ%26tag%3Dprabook0b-20%26linkCode%3Dsp1%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0415965144?SubscriptionId=AKIAJRRWTH346WSPOAFQ&tag=prabook0b-20&linkCode=sp1&camp=2025&creative=165953&SubscriptionId=AKIAJRRWTH346WSPOAFQ&tag=prabook0b-20&linkCode=sp1&camp=2025&creative=165953
Persuasion in Society
( Persuasion in Society introduces readers to the rich ta...)
Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Herbert W. Simons and Jean G. Jones draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: • A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected • Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts • The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice • Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction. • Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level Highlights of this second edition include: • An extensively revised approach, written with the needs of today’s undergraduate students in mind • Contemporary examples, selected for relevance, currency, and appeal • Updated discussions of theory and research, including cognitive psychology and neuroscience • Current illustrations from advertising, politics, social movements, propaganda, and other sources. To reinforce the topics covered in each chapter, discussion questions, exercises, and key terms are included. Additional resources are available on the Companion Website (www.routledge.com/textbooks/simons), along with materials for instructors, including supplements for lectures and sample exam questions.
http://www.amazon.com/Persuasion-Society-Herbert-W-Simons/dp/0415965144%3FSubscriptionId%3DAKIAJRRWTH346WSPOAFQ%26tag%3Dprabook0b-20%26linkCode%3Dsp1%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0415965144?SubscriptionId=AKIAJRRWTH346WSPOAFQ&tag=prabook0b-20&linkCode=sp1&camp=2025&creative=165953&SubscriptionId=AKIAJRRWTH346WSPOAFQ&tag=prabook0b-20&linkCode=sp1&camp=2025&creative=165953
Herbert I. Abelson Edit Profile
Herbert I. Abelson, American corporate executive. Member of Market Research Council, American Psychological Association, Council of America Survey Research (chairman 1981-1982), American Association Public Opinion Research (president 1974-1975).
Education
AB, Clark University, 1947. Master of Arts, University Maryland, 1949. Doctor of Philosophy, University Maryland, 1952.
Career
Research scientist HUMRRO, Washington, 1952—1955. Vice president Opinion Research Corporation, Princeton, New Jersey, 1955—1969. Executive vice president Response Analysis Corporation, 1969—1980, president, since 1980.
Works
book
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Persuasion in Society
( Persuasion in Society introduces readers to the rich ta...)
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Persuasion in Society
( Persuasion in Society introduces readers to the rich ta...)
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Persuasion in Society
( Persuasion in Society introduces readers to the rich ta...)
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Persuasion in Society
( Persuasion in Society introduces readers to the rich ta...)
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Persuasion in Society
Other Work
Membership
Member of Market Research Council, American Psychological Association, Council of America Survey Research (chairman 1981-1982), American Association Public Opinion Research (president 1974-1975).
Connections
Married Fay Huffman, August 9, 1953. Children: Daniel, Joseph, Rachel.
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Born
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Nationality
American
Education
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1947
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1949
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1952