Background
Gordon, Howard Lyon was born on October 8, 1930 in Chicago, Illinois, United States. Son of Milton Arthur and Bess Z. (Ginsburg) Gordon.
advertising and marketing executive
Gordon, Howard Lyon was born on October 8, 1930 in Chicago, Illinois, United States. Son of Milton Arthur and Bess Z. (Ginsburg) Gordon.
Bachelor of Science, University Illinois, Urbana, 1953. Master of Science, Northwestern University, Evanston, Illinois, 1954. Master of Business Administration, Northwestern University, Evanston, Illinois, 1962.
Marketing research manager Marsteller Incorporated., advertising, Chicago, 1960-1968, vice president marketing services Marsteller Incorporated. and Burson Marsteller, Chicago, 1968-1976. Director client service Britt and Frerichs Incorporated., marketing research and advertising consultant, Chicago, 1977-1978, senior vice president, 1978, principal, 1979, partner, 1986. Lecturer advertising and marketing Northwestern University, 1963, visiting professor Medill graduate studies in advertising, 1981.
Advertising professor in residence Northern Illinois University, DeKalb, 1974-1976.
Lecturer, seminar leader American Management Association, 1965-1972. Board directors Business Advertising Research Council, 1985, chairman life style research committee Advertising Research Foundation, 1991.
Board directors Advertising Research Foundation, Media Commander Council; member alumni awards committee Medill School Northwestern University, 1986, fund-raising committee Kellogg Graduate School Northwestern University,1986.
Presenter 17th World Advertising Congress, Amsterdam, 1992.
Member publications board University of Illinois, 1997. Company-author: Marketing Manager"s Handbook, 3d edition, 1994. Contributor articles to professional publications Regional chairman Crusadeof Mercy, Evanston, Illinois, 1969.
Founding director Alumni Association Medill School, 1984.
Advisory council athletic department, Northwestern University, 1985. With Army of the United States, 1954-1956.
Regional chairman Crusade of Mercy, Evanston, Illinois, 1969. Founding director Alumni Association Medill School, since 1984. Advisory council athletic department Northwestern University, since 1985.
With Army of the United States, 1954-1956. Member American Marketing Association (director, vice president marketing management), Northwestern University Faculty, Kellogg Alumni Association (program committee, executive board directors), Direct Marketing Association, Association Consumer Research, American Association Public Opinion Research, International Trademark Association, Sigma Delta Chi, ADVG (Team award, CLIO award, Effie award, 1975).
Married Lois Jean Kaufman, August 21, 1955. Children: Carolyn Ann, Leslie Meredith.