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Howard Lyon Gordon Edit Profile

Advertising and marketing executive

Howard Lyon Gordon, American advertising and marketing executive. Recipient award Department Defense, 1956, Alumni award Northwestern University, 1989, Clio and Effie awards, 1975.


Gordon, Howard Lyon was born on October 8, 1930 in Chicago, Illinois, United States. Son of Milton Arthur and Bess Z. (Ginsburg) Gordon.


Bachelor of Science, University Illinois, Urbana, 1953. Master of Science, Northwestern University, Evanston, Illinois, 1954. Master of Business Administration, Northwestern University, Evanston, Illinois, 1962.


Marketing research manager Marsteller Inc., advertising, Chicago, 1960-1968, vice president marketing services Marsteller Inc. and Burson Marsteller, Chicago, 1968-1976. Director client service Britt and Frerichs Inc., marketing research and advertising consultant, Chicago, 1977-1978, senior vice president, 1978, principal, 1979, partner, 1986. Lecturer advertising and marketing Northwestern University, 1963, visiting professor Medill graduate studies in advertising, 1981.

Advertising professor in residence Northern Illinois U., DeKalb, 1974-1976. Lecturer, seminar leader American Management Association, 1965-1972. Board directors Business Advertising Research Council, 1985, chairman life style research committee Advertising Research Foundation, 1991.

Board directors Advertising Research Foundation, Media Comm. Council; member alumni awards committee Medill School Northwestern University, 1986, fund-raising committee Kellogg Graduate School Northwestern University,1986. Presenter 17th World Advertising Congress, Amsterdam, 1992.

Member publications board University of Illinois, 1997. Co-author: Marketing Manager's Handbook, 3d edition, 1994. Contributor articles to professional publications Regional chairman Crusadeof Mercy, Evanston, Illinois, 1969.

Founding director Alumni Association Medill School, 1984. Advisory council athletic department, Northwestern University, 1985. With Army of the United States, 1954-1956.


  • Other Work

    • Author: Know The Buyer Better, 1991. Co-author: Marketing Manager's Handbook, 3rd edition, 1994. Contributor articles to professional publications and marketing texts.


Regional chairman Crusade of Mercy, Evanston, Illinois, 1969. Founding director Alumni Association Medill School, since 1984. Advisory council athletic department Northwestern University, since 1985.

With Army of the United States, 1954-1956. Member American Marketing Association (director, vice president marketing management), Northwestern University Faculty, Kellogg Alumni Association (program committee, executive board directors), Direct Marketing Association, Association Consumer Research, American Association Public Opinion Research, International Trademark Association, Sigma Delta Chi, ADVG (Team award, CLIO award, Effie award, 1975).


Married Lois Jean Kaufman, August 21, 1955. Children: Carolyn Ann, Leslie Meredith.

Milton Arthur Gordon

Bess Z. (Ginsburg) Gordon

Lois Jean Kaufman

Carolyn Ann Gordon

Leslie Meredith Gordon