Background
Moskowitz, Howard Richard was born on April 28, 1944 in New York City. Son of Moses and Leah Moskowitz.
(This work details the consumer-guided evaluation of perso...)
This work details the consumer-guided evaluation of personal care products, outlining all the steps used in consumer testing to steer the creation of new commodities, from concept evolution and formula optimizing to final selection and positioning in the marketplace. The book shows how to find and create personal care products for consumers with defined needs, offering practical advice to the novice researcher.
http://www.amazon.com/gp/product/0824793676/?tag=2022091-20
Moskowitz, Howard Richard was born on April 28, 1944 in New York City. Son of Moses and Leah Moskowitz.
Bachelor, Queens College, 1965. Doctor of Philosophy, Harvard University, 1969.
Research scientist, United States Army Natick (Massachusetts) laboratories, 1975-1979; president, Max Planck Institute Sensory Testing Inc., New York City, 1975-1979; president, Weston Group Inc., Westport, Connecticut, 1979-1981; president, Moskowitz Jacobs Inc, White Plains, New York, since 1981.
(This work details the consumer-guided evaluation of perso...)