(Aimed at marketing management and marketing strategy cour...)
Aimed at marketing management and marketing strategy courses at the undergraduate and MBA level, this package presents a revision of the original Markstrat, for the last 10 years a marketing strategy simulation in both business schools and corporate development programmes worldwide. The PC version retains and builds upon the strengths of the first version - its complexity and realism - but adds the ease of uses of the PC environment. Individual student disks now come packaged with the manual to facilitate interaction between the players and the instructor. the simulation itself has also been enhanced with greater flexibility and variety and there are now six available scenarios including the original one. The student manual includes not only the simulation instructions but also discussions of the marketing concepts involved in the simulation. The student disk provided with this package only allows students to access MarkStrat results, to enter their decisions and to make financial projections.
Diplome d'Etudes Superieures Commerciales, Administratives et Financieres, E.S.C.A.E., Poitiers, France, 1973. Master of Business Administration, University of California at Los Angeles, Graduate School Management, 1975. Phd in Management, University of California at Los Angeles, Graduate School Management, 1981.
Assistant professor, Wharton School, University Pennsylvania, Philadelphia, 1981—1988, associate professor, 1988—1994, professor, 1994—1995. Claude Janssen Chaired Professor Business Administration, professor marketing European Institute of Business Administration (Institut Européen d'Administration des Affaires), France, since 1994, dean, Doctor of Philosophy program France, research director, Wharton Alliance France, director, Alliance Center for Global Research and Development France. Guest lecturer University Rochester, 1984, Pennsylvania State University, 1985, Cornell University, 1985, Northwestern University.
Full member global marketing steering group, Marketing Science Institute International since 1991. Associate member Marketing Science Institute Marketing Strategies Steering Group, since 1991. Visiting professor European Institute for Advanced Studies Management and FUCAM, 1988-1989.
Director numerous conferences and presentations on marketing and advertising. Consultant in field.
Member American Marketing Association, Association for Consumer Research, The Econometric Society, The Psychometric Society, The Institute of Management Sciences, Association Francaise du Marketing. Academy International Business.
Married Erin M. Anderson, August 25, 1979. 1 child, Aline.