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Hubert Andre Gatignon Edit Profile

educator , marketing specialist

Hubert Andre Gatignon, French marketing specialist, educator. Grantee Center for Marketing Strategy Research, 1981-1985, Junior Faculty Research Fund, 1984-1987. Member American Marketing Association, Association for Consumer Research, The Econometric Society, The Psychometric Society, The Institute of Management Sciences, Association Francaise du Marketing; Academy International Business.

Background

Gatignon, Hubert Andre was born on September 26, 1950 in Levroux, France. Came to the United States, 1977. Son of Henri Gatignon and Colette Depont.

Education

Diplome d'Etudes Superieures Commerciales, Administratives et Financieres, E.S.C.A.E., Poitiers, France, 1973. Master of Business Administration, University of California at Los Angeles, Graduate School Management, 1975. Phd in Management, University of California at Los Angeles, Graduate School Management, 1981.

Career

Assistant professor, Wharton School, University Pennsylvania, Philadelphia, 1981—1988, associate professor, 1988—1994, professor, 1994—1995. Claude Janssen Chaired Professor Business Administration, professor marketing European Institute of Business Administration (Institut Européen d'Administration des Affaires), France, since 1994, dean, Doctor of Philosophy program France, research director, Wharton Alliance France, director, Alliance Center for Global Research and Development France. Guest lecturer University Rochester, 1984, Pennsylvania State University, 1985, Cornell University, 1985, Northwestern University.

Full member global marketing steering group, Marketing Science Institute International since 1991. Associate member Marketing Science Institute Marketing Strategies Steering Group, since 1991. Visiting professor European Institute for Advanced Studies Management and FUCAM, 1988-1989.

Director numerous conferences and presentations on marketing and advertising. Consultant in field.

Works

Membership

Member American Marketing Association, Association for Consumer Research, The Econometric Society, The Psychometric Society, The Institute of Management Sciences, Association Francaise du Marketing. Academy International Business.

Connections

Married Erin M. Anderson, August 25, 1979. 1 child, Aline.

father:
Henri Gatignon

mother:
Colette Depont

spouse:
Erin M. Anderson

child:
Aline Gatignon