Background
Gatignon, Hubert Andre was born on September 26, 1950 in Levroux, France. Son of Henri Gatignon and Colette Depont. came to the United States, 1977.
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book
Markstrat 2 (Includes 3.5 Inch Diskette)
(Aimed at marketing management and marketing strategy cour...)
Aimed at marketing management and marketing strategy courses at the undergraduate and MBA level, this package presents a revision of the original Markstrat, for the last 10 years a marketing strategy simulation in both business schools and corporate development programmes worldwide. The PC version retains and builds upon the strengths of the first version - its complexity and realism - but adds the ease of uses of the PC environment. Individual student disks now come packaged with the manual to facilitate interaction between the players and the instructor. the simulation itself has also been enhanced with greater flexibility and variety and there are now six available scenarios including the original one. The student manual includes not only the simulation instructions but also discussions of the marketing concepts involved in the simulation. The student disk provided with this package only allows students to access MarkStrat results, to enter their decisions and to make financial projections.
http://www.amazon.com/gp/product/0894261649/?tag=2022091-20
Hubert Andre Gatignon
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Hubert Andre Gatignon, French marketing specialist, educator. Grantee Center for Marketing Strategy Research, 1981-1985, Junior Faculty Research Fund, 1984-1987. Member American Marketing Association, Association for Consumer Research, The Econometric Society, The Psychometric Society, The Institute of Management Sciences, Association Francaise du Marketing; Academy International Business.
Education
Diplome d'Etudes Superieures Commerciales, Administratives et Financieres, E.S.C.A.E., Poitiers, France, 1973. Master of Business Administration, University of California at Los Angeles, Graduate School Management, 1975. Phd in Management, University of California at Los Angeles, Graduate School Management, 1981.
Career
Assistant professor, Wharton School, University Pennsylvania, Philadelphia, 1981—1988, associate professor, 1988—1994, professor, 1994—1995. Claude Janssen Chaired Professor Business Administration, professor marketing European Institute of Business Administration (Institut Européen d'Administration des Affaires), France, since 1994, dean, Doctor of Philosophy program France, research director, Wharton Alliance France, director, Alliance Center for Global Research and Development France. Guest lecturer University Rochester, 1984, Pennsylvania State University, 1985, Cornell University, 1985, Northwestern University.
Full member global marketing steering group, Marketing Science Institute International since 1991. Associate member Marketing Science Institute Marketing Strategies Steering Group, since 1991. Visiting professor European Institute for Advanced Studies Management and FUCAM, 1988-1989.
Director numerous conferences and presentations on marketing and advertising. Consultant in field.
Achievements
Works
book
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Markstrat 2 (Includes 3.5 Inch Diskette)
(Aimed at marketing management and marketing strategy cour...)
- Markstrat 2: Instructors' Manual
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Markstrat 2 (Includes 3.5 Inch Diskette)
Membership
Member American Marketing Association, Association for Consumer Research, The Econometric Society, The Psychometric Society, The Institute of Management Sciences, Association Francaise du Marketing. Academy International Business.
Connections
Married Erin M. Anderson, August 25, 1979. 1 child, Aline.
