Background
Espy, i Norine was born on July 3, 1953 in Rochester, Pennsylvania, United States. Daughter of Fred Warren and Charlotte Vanetta (Harris) Sainer.
(In these days of dwindling public funds and growing publi...)
In these days of dwindling public funds and growing public needs, socially responsible not-for-profit organizations are more important than ever. While the staff and board members of such organizations are long on good will, they are often short on know-how about ways in which to achieve their goals. Marketing Strategies for Nonprofit Organizations is a practical, easy to read guide to marketing strategy for the nonprofit organization. Written for the student and the practitioner of nonprofit management, the book provides a concise overview of marketing that can help the reader develop and apply an understanding of marketing principles. Full of examples of nonprofit marketing at work, this book helps the small and large organization alike to apply a marketing orientation to all aspects of operation, and to set and achieve marketing goals. This lively book tells how many of the concepts and strategies used to sell products can be adapted for worthy causes.
http://www.amazon.com/gp/product/092506534X/?tag=2022091-20
( This is the first practical step-by-step guide to strat...)
This is the first practical step-by-step guide to strategic planning specifically written for managers of all types of nonprofit organizations, large and small. Born out of one such manager's own successful planning efforts, it details the key techniques involved in strategy planning, such as: identifying organizational needs, guiding goal development, targeting markets, and developing marketing plans. Discussing a broad range of nonprofit organizations, Strategic Planning fo Nonprofit Organizations provides the nonprofit manager with the basic planning and implementation tools essential to the success of his or her organization.
http://www.amazon.com/gp/product/0275923428/?tag=2022091-20
Espy, i Norine was born on July 3, 1953 in Rochester, Pennsylvania, United States. Daughter of Fred Warren and Charlotte Vanetta (Harris) Sainer.
Bachelor of Science in Psychology, University Pittsburgh, 1974. Master of Arts in Clinical Psychology, Miami University, Oxford, Ohio, 1976. Master of Business Administration in Management, Robert Morris College, Pittsburgh, 1989.
Adult outpatient therapist, Jefferson County Mental Health Center, Steubenville, Ohio., 1976-1978;
senior therapist, Gateway Rehabilitation Center, Aliquippa, Pennsylvania, 1978-1981;
director planning and quality, Gateway Rehabilitation Center, Aliquippa, 1981-1986;
administrator, trainer, Community College of Allegheny County, Pittsburgh, 1987-1989;
senior planner, Shadyside Hospital, Pittsburgh, 1989-1993;
director planning and marketing, Shadyside Hospital, Pittsburgh, 1993-1997;
assistant director corporation planning and marketing, U. Pittsburgh Medical Center Health Sys., Pittsburgh, 1997;
corporation director marketing, St. Margaret Retirement Corporation, Pittsburgh, since 1998. Member adjunct faculty Robert Morris College, 1988-1989, 93-94, Community College of Allegheny County, 1988-1989. Consultant Sewickley (Pennsylvania) Valley Hospital, 1987-1988, Hospital Council Western Pennsylvania, Wexford, 1988.
Planning facilitator, Pittsburgh, 1988-1992.
( This is the first practical step-by-step guide to strat...)
(In these days of dwindling public funds and growing publi...)
Member Health Executive Forum.
Married William Neal Espy, May 7, 1977. 1 child, Caitlin Colleen.