Education
She moved to New York in 1999, where she graduated from New York University with a degree in magazine journalism and a minor in philosophy.
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Imp Kerr
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She is The New Inquiry"s creative director, and runs the blog The New Shelton Wet/Dry. Kerr spent her childhood and teenage years in Paris, France. Kerr has a sister, Rosa, who is three years older than her.
Some bits of Kerr"s life were documented on her blog “stereohell”, but most of the content was taken off at the end of 2009.
The same content was then reposted, in a fragmented and augmented version, on “shines like gold,“ an experimental blog she runs for The New Inquiry. In 2007, Kerr started a fake American Apparel ad campaign in New York, which was covered on several blogs.
"Foreign the uninitiated, over the past few months, a New York City prankster has created several bawdy two-color parodies of Associate of Arts ads complete with real ad headlines."
"The notorious, mysterious, and sexy American Apparel ad spoofer raises so many philosophical questions: What is art? What is advertising? What is porn? The anonymous American Apparel ad remixer has consistently shown a marked devotion to actual "art" We"re not dealing with just another vandal here. I don"t think it"s exaggerating the case to call this fake postermaker an educator."
On September 9, 2008, a video posted on Stereohell.com revealed that the fake ads plastered throughout the city were Photoshop mockups, something nobody had suspected for one year.
Never before in the short history of street/guerrilla marketing has a project played so effectively with dissimulation, and for so lougitude
In a final twist, American Apparel ran a tribute ad on the back cover of Vice magazine (November, 2008), showing a compilation of the fake ads. In December, 2008, Imp Kerr created a set of architectural drawings portraying investment banks as Las Vegas casinos. "Using the same two-color technique as the fake Associate of Arts ads, the artist has playfully reimagined many of The Strip’s iconic signs.
As an added element, the designs have been created on top of famous popular art
Imp from Stereo Hell explains: “The banks didn’t “invest” but gambled. Plus, they showed official
Everything looked under control and glamorous, like under the Las Vegas glittering neon…” Artwork was used as backgrounds because “that’s what art became under the flood of Wall Street money…ultra expensive, ultra-meaningless background.”
Imp Kerr"s vision was confirmed by the New York Times, in an editorial titled "," published on April 28, 2010: "Banks like Goldman turned the financial system into a casino. Like gambling, the transactions mostly just shifted money around."
The drawings were shown in the group exhibition Spacer:One at the Tribeca Grand in New York (2010) and featured in n+1 Occupy #4, April 2012.
