Background
Rein, Irving Jacob was born on September 16, 1937 in Chicago, Illinois, United States. Son of Sidney and Ethel (Schreiber) Rein.
(Today's headlines report cities going bankrupt, states ru...)
Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler argues that thousands of "places" - cities, states, and nations - are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. The authors show that places must, like any market-driven business, become attractive "products" by improving their industrial base and communicating their special qualities more effectively to their target markets. From studies of cities and nations throughout the world, Kotler offer a systematic analysis of why so many places have fallen on hard times, and make recommendations on what can be done to revitalize a place's economy. He shows how "place wars" - battles for Japanese factories, government projects, Olympic Games, baseball team franchises, convention business, and other economic prizes - are often misguided and end in wasted money and effort.The hidden key to vigorous economic development, the author argues, is strategic marketing of places by rebuilding infrastructure, creating a skilled labour force, stimulating local business entrepreneurship and expansion, developing strong public/private partnerships, identifying and attracting "place compatible" companies and industries, creating distinctive local attractions, building a service-friendly culture, and promoting these advantages effectively. Strategic marketing of places requires a deep understanding of how "place buyers" - tourists, new residents, factories, corporate headquarters, investors - make their place decisions. With this understanding, "place sellers" - economic development agencies, tourist promotion agencies, mayor's offices - can take the necessary steps to compete aggressively for place buyers.
http://www.amazon.com/gp/product/074323636X/?tag=2022091-20
(Whether you are a lawyer, a physician, a marketing manage...)
Whether you are a lawyer, a physician, a marketing manager, or an artist, the ability to create and manage your visibility is vital to maximizing your success. High Visibility is the ground-breaking book that describes and explains the whole new industry that has evolved to help you - as a professional - achieve this much-sought-after celebrity. Based on hundreds of examples and case studies of celebrities from all walks of professional life, this book reveals the sophisticated marketing techniques used to separate the leaders from the followers with analyses of The Celebrity Industry: The key players in the image-making industry who shape the "celebrity culture"; The Building Blocks and Techniques of Transformation: The tools people use to change and shape their personalities and images to meet the success criteria of their professions; and Image Management: The techniques used by successful professionals to sustain their image over time. High Visibility provides a blueprint for every professional who wants to maximize his or her potential for success.
http://www.amazon.com/gp/product/0844234486/?tag=2022091-20
(The great American communication catalogue (Prentice-Hall...)
The great American communication catalogue (Prentice-Hall series in speech communication) Jan 01, 1976 Rein, Irving J
http://www.amazon.com/gp/product/0133635988/?tag=2022091-20
(As Asia enters a new era of fierce global competition for...)
As Asia enters a new era of fierce global competition for investment, people, and tourists, which places will be successful? Who will be the new Asian winners? The challenges and threats to Asian prosperity have never been greater as new opportunities arise and new threats mount at an increasingly faster rate. Nowhere in the world are the stakes for recreating development models more acute. And nowhere is the need for strategic place marketing greater. Fortunately, successful examples are everywhere. Beijing picked up the pieces from its failed bid for the 2000 Olympic Games, worked to figure out what went wrong, and overhauled its communication and marketing program to bid for the 2008 Games - successfully. Three things accounted for its success: massive efforts to match IOC criteria, an effective government and corporate partnership, including foreign investors, and pushing the idea of a completely new venue for the Games. Small success stories are important, too. School children in Cambodia's tiny village of Robib connect to the outside world using e-mail and the web, and villagers participate in e-commerce through their own website, www.villageleap.com. The first US$6,000 raised selling handcrafted silk products to overseas buyers was used to set up a pig farm. Places like Robib are showing that technology has a profound impact in the development of previously isolated places in Asia. In this changing and challenging environment, places need to adopt a strategic marketing plan to maintain and develop the advances they have achieved. Marketing Asian Places shows how to attract initial investment, maintain the development through targeted policies, and establish a high-profile investment environment for long-term growth.
http://www.amazon.com/gp/product/0471479136/?tag=2022091-20
consultant communications educator
Rein, Irving Jacob was born on September 16, 1937 in Chicago, Illinois, United States. Son of Sidney and Ethel (Schreiber) Rein.
Bachelor, University Minnesota, 1959. Bachelor of Science, University Minnesota, 1960. Master of Arts, Arizona State University, 1963.
Doctor of Philosophy, University Pittsburgh, 1966.
Assistant professor communications Harvard University, Cambridge, Massachusetts, 1965-1969. Professor communications Northwestern University, Evanston, Illinois, since 1969. Consultant Richard M. Daley campaigns, Chicago, 1981-1987, National Aeronautics and Space Administration astronauts, Houston, 1984-1996, West Kentucky Corporation, 1996, Ambelis, Portugal, 1995.
( The classic guide to personal and public image making--...)
(As Asia enters a new era of fierce global competition for...)
(Whether you are a lawyer, a physician, a marketing manage...)
(Today's headlines report cities going bankrupt, states ru...)
(The great American communication catalogue (Prentice-Hall...)
(How executives, politicians, entertainers, athletes, and ...)
(book)
Consultant Adlai Stevenson for Governor, Illinois, 1986, Harold Washington for Mayor, Chicago, 1987, Neal Hartigan for Governor, Illinois, 1990, Paul Simon campaign for president, 1988. Member National Communications Association.
Children: Perry, Lauren.