Cohen started to sing when he was a young child and joined his father in his performances. At 18, Cohen joined the Israel Defense Forces"s "Nachal" singers group. During the 70"s Cohen was one of the most played singers in Israel.
The title of the song is the Hebrew word "ani" (first person singular pronoun) expressed in the popular children language game "Bet language" (equivalent to "Pig Latin").
Cohen later represented Israel again (this time with an unnamed group of backing singers) at the 1985 contest performing "Olé, Olé" (music - Kobi Oshrat, words - Hamutal Ben-Ze"ev) where he finished 5th. Cohen was an actor in the Haifa Theater, and today he is an owner of a jewelry shop.