Background
Weinrauch, J. Donald was born on December 31, 1942 in Chicago, Illinois, United States. Son of John Nick and Florence (Lang) Weinrauch.
(This text identifies and discusses a number of major mark...)
This text identifies and discusses a number of major marketing areas and offers guidelines for promoting the well-being of a business. Divided into five parts, The Marketing Problem Solver begins with a discussion of the management setting and the search for excellence in marketing. The second part emphasizes the importance of the strategic and annual planning process and the financial support needed for marketing. The third section contains suggestions for a better understanding of the marketplace, with fresh insights on identifying opportunity and suggestions for studying consumers. The fourth and longest part of the book discusses strategies and tips for product development, product mix decisions, customer service, pricing, advertising, personal selling, sales promotion, and physical distribution. The book concludes with advice for adapting to changing conditions. While marketing is anything but a pure science, The Marketing Problem Solver shows how certain principles of good marketing can be readily identified and put to use effectively.
http://www.amazon.com/gp/product/0471813095/?tag=2022091-20
Weinrauch, J. Donald was born on December 31, 1942 in Chicago, Illinois, United States. Son of John Nick and Florence (Lang) Weinrauch.
Bachelor of Science in Marketing, Northern Illinois University, 1965. Master of Business Administration in Marketing, Northern Illinois University, 1967. Doctor of Philosophy in Marketing, University Arkansas, 1973.
Instructor marketing Center State University, Wilberforce, Ohio, 1967-1969. Marketing manager Peer International, Chicago, 1969-1970. Student teacher University Arkansas, Fayetteville, 1970-1973.
Assistant professor marketing Indiana University, South Bend, 1973-1976. Dir Master of Business Administration studies Berry College, Rome, 1976-1977. Professor marketing Tennessee Technological University, Cookeville, since 1977.
Marketing consultant Weinrauch and Associates, Cookeville, since 1977.
(This text identifies and discusses a number of major mark...)
(From the Preface: The responsibility of running a busines...)
Fellow American Marketing Association, International Council Small Business.
Married Rosemary Achtermier, January 13, 1945. Children: Karen, William.