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J. Walter Reed Edit Profile

Advertising executive

J. Walter Reed, American advertising executive.


Reed, J. Walter was born on March 14, 1933 in Brooklyn. Son of Philip and Kate (Lichtman) Reed.


Master of Science in Mathematics, Brooklyn College, 1956.


Accounting clerk Katz Agency, New York City, 1956-1957. Estimator, time buyer Harry B. Cohen, Inc., 1957-1960. Time buyer Foote, Cone & Belding Advertising, Inc., 1960-1962.

Broadcast supervisor Lawrence C. Gumbinner, 1963. Media supervisor Foote, Cone & Belding Advertising, Inc., 1963-1969, associate media director, 1969-1974, vice president media director, 1974-1978, senior vice president media and administrative services, 1978-1981, senior vice president, deputy general manager 1981-1987. Senior vice president, corporation director spot broadcasting Foote, Cone & Belding Communications, Inc., 1987-1990.

President J. Walter Reed Advertising & Media Consultant, since 1990. Board directors Walstrom/FCB.


Member budget advisory committee Roslyn School District, 1969-1979. Vice president Strathmore Civic Association, 1972-1974. Commissioner civil preparedness Village of East Hills, New York, 1973-1974.

With United States Army, 1953-1955. Member American Association Advertising Agencies (chairman radio/television committee), International Radio and television Society, Radio/television Arts and Sciences.


Married Eileen Zucker, December 22, 1957. Children: Lauren Beth, Philip.

Philip Reed

Kate (Lichtman) Reed

Eileen Zucker

Lauren Beth Reed

Philip Reed