Education
A native of Milwaukee, Wisconsin, Chojnacki graduated from the city"s Marquette University High School in 1958.
A native of Milwaukee, Wisconsin, Chojnacki graduated from the city"s Marquette University High School in 1958.
During the 1970s, he was among the staff of American Greetings, a card company based in Cleveland, Ohio. He licensed the Holly Hobbie character early in his tenure there. Its first franchise, Strawberry Shortcake, made its public debut in 1980.
Starting in February 1981, he assisted in the creation of another American Greetings franchise, the Care Bears.
He served as executive producer of 1985"s The Care Bears Movie, along with its 1986 prequel A New Generation. He also was a creative consultant for the 1987 follow-up, Adventure in Wonderland.
In 1989, the Licensing Industry Merchandisers" Association (LIMA) inducted him into the Murray Altchuler Licensing Industry Hall of Fame, as a charter member.