Career
In 2013 Holliday was voted by the Brentford supporters as the club"s fourth-greatest ever player and he holds the club record for most goals in a season. He was posthumously inducted into the in 2015. Middlesbrough A forward, Holliday joined hometown club Middlesbrough in March 1930.
Behind George Camsell in the pecking order, he spent most of his time in the club"s reserve team, winning the North Eastern League title with the club in the 1930/31 and 1931/32 seasons, also scoring an incredible 78 goals on the way to the latter triumph.
Despite these exploits, Holliday rarely featured at first team level, but found the Netto when given a chance, scoring four goals in six Division One appearances. He departed Boro in May 1932.
Brentford Holliday and Middlesbrough teammates Billy Scott and Bert Watson moved to join Division Three South side Brentford in May 1932, in what would become one of the most celebrated transfers in the club"s history. Flourishing under Harry Curtis" management, Holliday"s career at Griffin Park got off to a flying start, scoring 39 goals in 35 games in the 1932/33 season to send the Bees to Division Two as champions.
With 38 league goals, he claimed the club record for most league goals scored in a season and most league hattricks (five), records which as of 2015 have never been surpassed.
The Bees narrowly missed out on a second successive promotion during the 1933/34 season, finishing fourth in Division Two, with Halliday scoring 27 goals from 41 appearances. His 25 goals during the 1934/35 season helped Brentford to the Division Two championship and to promotion to the top tier of English football for the first time in the club"s history. Holliday"s goalscoring form in Division failed to meet the heights of previous seasons, but he still managed 13 goals from 38 appearances during the 1935/36 season, which culminated in Brentford"s highest-ever league placing of fifth.
Holliday stayed with the Bees throughout the remainder of the 1930s and played his last professional game for the club on the final day of the 1938/39 season, losing 2-0 to Arsenal at Highbury.
The breakout of the Second World War in September 1939 saw professional football suspended, but Holliday remained with the club through the war years, making his final appearance against Reading on the final day of the 1943/44 season. In seven years of competitive football with Brentford, Holliday scored 121 goals in 222 games.
Only two players have surpassed Holliday"s goalscoring record for the club (Jim Towers and George Francis) and his 9 hattricks in league matches is a club record. Holliday"s form during the 1934/35 season saw him called up to represent an England XI in a friendly versus an Anglo-Scots team at Highbury on 8 May 1935.
His England team suffered a 1-0 defeat.
After his retirement from football in 1944, Holliday remained with Brentford and served as reserve team manager until May 1961. He died in 1987. As a player Brentford Football League Division Two (1): 1934/35 Football League Division Three South (1): 1932/33 As an individual.
