Jacob Jacoby

Background

Jacoby, Jacob was born on February 17, 1940 in Brooklyn. Son of David and Frances (Berman) Jacoby.

Education

Bachelor, Brooklyn College, 1961; Master of Science, Brooklyn College, 1963; Doctor of Philosophy, Michigan State University, 1966.

Career

Professor consumer behavior, Purdue University, West Lafayette, Indiana, 1968-1981; professor consumer behavior, New York University, since 1981. Consultant DuPont, General Electric Company, General Motors. Company, American Association Advisory Agilysys, Procter and Gamble, Standard Oil, United States Senate, Federal Trade Commission, Food and Drug Administration, others.

Achievements

• Jacob Jacoby has been listed as a noteworthy Consumer psychology educator by Marquis Who's Who.

Works

More photos

• book

  • The Comprehension and Miscomprehension of Print Communication

    (First Published in 1987. Routledge is an imprint of Taylo...)

  • Miscomprehension of Televised Communication

    (First published in 1987. Routledge is an imprint of Taylo...)

  • Brand Loyalty: Measurement and Management (Wiley Series on Marketing Management)

Membership

Served to First lieutenant United States Air Force, 1965-1968. Fellow APA (president division 23 1973-1974, Distinguished Science Research award 1995), Association for Consumer Research (president 1975). Member American Marketing Association (H.H. Maynard award 1978), American Association Public Opinion Research, Advertising Ednl.

Foundation (board directors).

Connections

Married Renee S. Berkowitz. Children: Robin Ann, Jonathan Scott.

Father:

David Jacoby

Mother:

Frances (Berman) Jacoby

Spouse:

Renee S. Berkowitz

child:

Jonathan Scott Jacoby

child:

Robin Ann Jacoby