Career
Educated in Launceston, James Boag II was an energetic entrepreneur. A keen sportsman throughout his youth, James generously supported sporting clubs all his life. During the 1901 Federation celebrations, The Examiner reported that at midnight, "twenty-one guns boomed out the royal salute from the Launceston Artillery under Captain J. Boag".
James Boag II became manager of J. Boag & Son in 1887, and later became the sole proprietor after the death of his father in 1890.
In 1919 James II died and was succeeded by James III. The Daily Telegraph reported,
He was a man keenly interested, though not perhaps altogether publicly, in the welfare of the city, and devoted much time to the development of sport.