Career
James Morgan first joined Philip Morris in 1963. He served as Brand Manager for Marlboro from 1972 to 1973 and later was Assistant Director of Tobacco Brand Management, during which time he earned a reputation as one of the top marketing minds of the "70s by helping to develop and market the image of the Marlboro Manitoba Morgan briefly left Philip Morris in 1983 when he was offered the position of Chief Executive Officer at Atari by Warner Communications, Atari"s parent company at the time.
At the time he left Philip Morris, Morgan was serving as vice-president of the company.
Morgan served as chairman and Chief Executive Officer of Atari from September 1983 until July 1984, when Atari Incorporated. was closed and split up, with the consumer division going to Jack Tramiel. After his departure from Atari, Morgan returned to Philip Morris.
During his second stint with the company, he was most famous for his claims that cigarettes are no more addictive than gummi bears and that Philip Morris had never attempted to intentionally market tobacco products toward minors. Morgan was appointed president and Chief Executive Officer in 1994 and retired from Philip Morris on November 1, 1997.
