Career
He was also the drummer in the 1970s Rock bands Ambush and Rough Cut. Paidas founded Promotion Sales, Limited. in 1982, a Connecticut-based advertising and promotional merchandise company, working with clients: American Tobacco Company, Nine West, Liz Claiborne, Kenneth Cole Productions, and World Wrestling Entertainment (WWE). Paidas assisted the WWE in developing their live-venue merchandise program with the use of retail merchandise, premiums, and promotional marketing tools.
He worked with them on the following productions: WrestleMania, Smackdown, Raw, Royal Rumble and King of the Ring.
He also was instrumental in developing a line of merchandise for WWE"s XFL Arena Football League. In 2004, Paidas founded Paidas Management, an intellectual property licensing management company, and worked with the Discovery/TLC reality-series Orange County Choppers as a licensing agent and built the brand into a retail licensing juggernaut with product available worldwide through a group of over seventy licensees.
From 2006 to 2008, Paidas was working again with the Discovery Channel launching the brands of Boyd Coddington"s American Hotrod and Dog the Bounty Hunter. Paidas also has launched the Rockstalgia rock clothing line with Jon Levin from the 80s rock band Dokken.
Rockstalgia brought album cover artwork from the most popular bands from the 60s, 70s, and 80s to the retail clothing market.
From 2010 to 2011, Paidas acted as the exclusive licensing agent for Vexcon (Billy the Exterminator). In January 2014, Paidas was again retained by Orange County Choppers in his role as Vice President of Business Development responsible for brand-building through use of sponsorships, endorsements, on-air bike-builds, appearances, and licensing.
