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James Fred Kobs Edit Profile

Advertising agency executive

James Fred Kobs, American Advertising agency executive. Recipient numerous local and national advertising awards. Member Direct Marketing Association (director), secretary, member Executive Committee, trustee, recipient Silver and Gold Mailbox, Gold Medallion, Gold Echo, Ed Mayer award), Chicago Association Direct Marketing (past president, Direct Marketer of Year), Boys and Girls Clubs of Chicago (corporation board), Alpha Delta Sigma.

Background

Kobs, James Fred was born on June 27, 1938 in Chicago, Illinois, United States. Son of Fred Charles and Ann (Ganser) Kobs.

Education

Bachelor of Science in Journalism, University of Illinois, 1960.

Career

Copywriter Rylander Company, Chicago, 1960—1962. Managing director Success Magazine, 1963—1965. Mail order manager American Peoples Press, Westmont, 1966—1967.

Executive vice president Stone & Adler Advertising, Chicago, 1967—1978. Chairman Kobs & Brady Advertising, Inc. (now Draft Fcb), 1978—1988, vice chairman, 1988.

Chairman Kobs Gregory & Passavant, 1989—2001. President Kobs Strategic Consultant, since 2002. Guest lecturer University Wisconsin, University Illinois, New York University.

Adjunct professor direct marketing Northwestern University Medill School Journalism Graduate Program. Instructor University Chicago Strategic Direct Marketing Certified Program. International lecturer in field.

Works

  • Other Work

    • Author: Profitable Direct Marketing, second edition, 1991, 24 Ways to Improve Your Direct Mail Results, 99 Proven Direct Response Offers. Contributor articles to periodicals.

Membership

Past chairman Direct Marketing Educational Found. Member Direct Marketing Association (director, secretary, executive committee, recipient Silver and Gold Mailbox, Gold Medallion, Gold Echo, Ed Mayer award), Chicago Association Direct Marketing (past president, Direct Marketer of Year), Boys and Girls Clubs of Chicago (corporation board), Alpha Delta Sigma.

Connections

Married Nadine Schumacher, May 18, 1963. Children: Karen, Kathleen, Kenneth.

father:
Fred Charles Kobs

mother:
Ann (Ganser) Kobs

spouse:
Nadine Schumacher

child:
Kathleen Kobs

child:
Karen Kobs

child:
Kenneth Kobs