Background
Myers, James Harlan was born on January 11, 1925 in Omaha. Son of Lester Earl and Mildred (Rose) Myers.
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book
Market Structure Analysis
(Market Structure Analysis is a review of various technolo...)
Market Structure Analysis is a review of various technologies as they relate to a current conceptual model, called the behavioral market structure model. The purpose behind these technologies is to promote a greater understanding and usage of marketing structure in marketing planning. To reach this end, the following issues are discussed: -Multidimensional scaling and the four major types of measuring scales (nominal, ordinal, ratio, and interval); -Two approaches to deriving consumers' utility functions for attributes and levels of attributes; -Stefflre's approach to processes of perception, positioning, and product planning; and -The technique of benefit structure analysis, used to systematically search for needs in broadly defined markets. In this book, the authors have provided an in-depth, thorough analysis of marketing structuring, measurement theory, and measuring scales. The research collected here will prove invaluable to students and scholars of marketing, as well as economists and business firms. Dr. James H. Myers is Professor of Marketing at the Drucker School at Claremont Graduate University. Prior to Claremont University, Dr Myers taught at the University of Southern California for twenty years. Prior to his career in academia, Myers was manager of the Management Research Division at the Prudential Insurance Company's regional headquarters. He is the author of seven books and more than sixty scholarly articles. He has done extensive consulting for Frito-Lay, Pacific Gas & Electric Co., and Eastman Kodak. Edward M. Tauber is currently a corporate researcher, consultant, and divorce counselor. He earned his Ph.D. in Marketing from Cornell University. He was formerly a full professor at the University of Southern California and editor of the Journal of Advertising Research. He is the author of a variety of books, including Marketing Analysis and Decision Making and Finding the Right One After Divorce.
http://www.amazon.com/gp/product/1613111878/?tag=2022091-20
- Market Structure Analysis (Market Structure Analysis is a review of various technolo...)
- Consumer Behaviour and Marketing Management (Book by Myers, James H., Reynolds, William H.)
James Harlan Myers
Edit Profilemarketing educator research consultant
Education
Bachelor of Science in Mechanical Engineering, U. Wyoming, 1946; Doctor of Philosophy in Industrial Psychology, University of Southern California, 1956.
Career
Management trainee, Jos. E. Seagram & Sons, Louisville, 1946-1947;
personnel research analyst, West Coast Regional Office Prudential Insurance Company, Los Angeles, 1950-1953;
salary administrator, West Coast Regional Office Prudential Insurance Company, Los Angeles, 1953-1955;
manager research division, West Coast Regional Office Prudential Insurance Company, Los Angeles, 1955-1959;
assistant dean, associate professor marketing, Graduate School Business Administration University of Southern California, Los Angeles, 1959-1961;
associate professor marketing to DeBell professor business administration, Graduate School Business Administration University of Southern California, Los Angeles, 1961-1979;
professor marketing, Claremont (California) Graduate School, since 1979. Part-time personnel research assistant Psychological Research Center, Los Angeles, 1948-1950.
OwnerMarket Stat, since 1975. Consultant Wayne Jervis Junior and Associations, Los Angeles, 1974-1976, Haug Associations Inc., 1977-1979, and numerous other firms including Carnation, Star-Kist Foods, Eastman Kodak, Pacific Gas & Electric, Southland Corporation, Mattel Toys, Ore-Ida, Heublein Foods Division, South Carolina. Johnson'sWax; visiting professor Graduate School Management University of California at Los Angeles, 1978.
Lecturer to various professional groups.
Achievements
Works
book
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Market Structure Analysis
(Market Structure Analysis is a review of various technolo...)
-
Market Structure Analysis
(Market Structure Analysis is a review of various technolo...)
-
Consumer Behaviour and Marketing Management
(Book by Myers, James H., Reynolds, William H.)
-
Market Structure Analysis
Membership
Chair policy committee, finance committee, research committee, board directors Welfare Planning Council, Los Angeles Region, 1957-1960. Research consultant West Area Welfare Planning Council, Los Angeles Region, 1958. Advisory county Palisades High School, 1971-1973.
Marketing committee, 1st hour evaluation committee, Los Angeles chapter American Heart Association, 1972-1973. Pro bono research consultant Westside Indiana Superior vena cava syndrome to Elderly, Santa Monica,1989-1990. Member American Marketing Association (president Southern California chapter 1968, Marsy award 1986), Association Consumer Research, Institute Management Science, Sigma Xi.
Interests
Connections
Married Annabelle Carr, August 16, 1952. Children: Robert Gardner, Richard Earl.
