Background
Taylor, James Ronald was born on May 11, 1938 in Springfield, Illinois, United States. Son of Harry E. and Eloise (Tendick) Taylor.
(This work emphasizes the use of market research in manage...)
This work emphasizes the use of market research in managerial decision making. It discusses the market research process and presents a complete market research project from start to finish to show students what market research looks like. The authors deal with technical aspects of market research so that students can apply research procedures to real applications. It includes: examples of international marketing; results of a 1994 survey of marketing research practice; 14 cases including Nestle, Kelloggs, European Alcohol Research Foundation and Cosmopolitan Magazine; and marketing research databases containing results from actual marketing research studies.
http://www.amazon.com/gp/product/0070347484/?tag=2022091-20
(This very applied approach to the managerial use of marke...)
This very applied approach to the managerial use of marketing research is designed and organized by the steps in the marketing research process. Great care has been taken to deal with the technical aspects of marketing research in a manner that allows the reader to apply research procedures to real applications in a pragmatic, step-by-step, "here's how to do it" fashion. The revision contains 35 cases: 14 new to this edition. The changes to the 5th edition include the addition of substantial insights and examples on international marketing research. Major new illustrations entitled Global Marketing Research Dynamics appear throughout the text. Three marketing research databases on a PC disk that accompanies each copy of the book contain real results from actual marketing research studies and are all keyed to the major PC-based analysis packages: SPSS-PC, SAS-PC, SYSTAT-PC and MYSTAT-PC.
http://www.amazon.com/gp/product/0079122523/?tag=2022091-20
Taylor, James Ronald was born on May 11, 1938 in Springfield, Illinois, United States. Son of Harry E. and Eloise (Tendick) Taylor.
Bachelor of Business Administration, University Iowa, 1960. Master of Science, University Minnesota, 1964. Doctor of Philosophy, University Minnesota, 1967.
Market analyst General Mills, Inc., Minneapolis, 1960-1964. Assistant professor marketing University Michigan, 1967-1971, associate professor, 1971-1976, professor, since 1976, Sabastian S. Kresge professor marketing, since 1976. Consultant to business.
(This very applied approach to the managerial use of marke...)
(This work emphasizes the use of market research in manage...)
(1)
Served to Second lieutenant Army of the United States, 1960-1967. Member American Marketing Association (vice president Detroit 1973-1975), Association Consumer Research (executive secretary 1972-1976), Detroit Economic Club, Beta Gamma Sigma.
Married Linda Powell, September 1, 1947. Children: Pamela, Sandra.