Background
Bettman, James Ross was born on September 15, 1943 in Laurinburg, North Carolina, United States. Son of Roland David and Virginia Gertrude Bettman.
(The Adaptive Decision Maker argues that people use a vari...)
The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyze how the model can lead to improved decisions and opportunities for further research.
http://www.amazon.com/gp/product/0521425263/?tag=2022091-20
( Decision-making can be difficult and often results in n...)
Decision-making can be difficult and often results in necessary trade-offs, e.g., safety versus price in the purchasing of an automobile. This work provides a model of trade-off difficulty, focusing on its antecedents and consequences. The authors advance a new framework for the integration of the emotional and cognitive aspects of decision-making and argue that consumers perceive and appraise their choices in light of their goals and potential coping strategies.
http://www.amazon.com/gp/product/0226534332/?tag=2022091-20
Bettman, James Ross was born on September 15, 1943 in Laurinburg, North Carolina, United States. Son of Roland David and Virginia Gertrude Bettman.
Bachelor, Yale University, 1965; Master of Philosophy, Yale University, 1969; Doctor of Philosophy, Yale University, 1969.
Professor management, Graduate School Management, University of California at Los Angeles, 1969-1982; International Business Machines Corporation research professor, Fuqua School Business, Duke U., Durham, North Carolina, 1982-1983; Burlington Industries professor, Fuqua School Business, Duke U., Durham, North Carolina, since 1983.
(The Adaptive Decision Maker argues that people use a vari...)
( Decision-making can be difficult and often results in n...)
Fellow American Psychological Association, American Psychological Society. Member Association Consumer Research (board director 1976-1979, president 1987, fellow in consumer behavior 1992), Institute Operations Research and Management Science, American Marketing Association (Harold M. Maynard award 1979, Paul D. Converse award 1992, Irwin/McGraw-Hill Distinguished Marketing Educator award 2000, Paul Green award 2009).
Married Joan Carol Scribner, December 16, 1967. 1 child, David James.