Background
Taylor, James Walter was born on February 15, 1933 in St. Cloud, Minnesota, United States. Son of James T. and Nina C. Taylor.
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book
The Marketing Strategy & Planning Workbook for the Successful Business
(The Workbook is specifically prepared for SMEs (Small and...)
The Workbook is specifically prepared for SMEs (Small and Medium Enterprises). Huge corporations have planning departments and experienced planners. Smaller companies do not usually have that luxury so we have put together this Workbook to even the playing field. It is structured around four basic ideas that every manager will need to understand thoroughly to manage successfully in the 21st Century. 1. Successful businesses are organized around their customers 2. All competition is now global 3. Quality is the most important competitive tool available 4. Technology is changing the way business gets done everywhere in the world You will encounter these four basic ideas again and again and it will help put together your marketing strategy and plan as you work your way through the Workbook. The goal here is to achieve a competitive advantage in your industry (s). Companies with a competitive advantage are always the winners. And you will realize that the real value here is not just in the numbers presented, but in helping you with the thinking that is required to do the work. Although the numbers help, it is the necessity of stepping back and thinking about your business in a way that doesn't come up in day to day operations that is the real value.
http://www.amazon.com/gp/product/B00DNLJJMS/?tag=2022091-20
Developing Winning Strategic Plans
http://www.amazon.com/gp/product/0866042563/?tag=2022091-20
The Marketing Strategy & Planning Workbook (2004 Digital Version)
(The Marketing Strategy & Planning Workbook (2004 Digital ...)
The Marketing Strategy & Planning Workbook (2004 Digital Version) is THE complete, step by step, guide to developing a marketing strategy and plans for any business or organization, large or small. It allows you to listen first hand to the advice of other managers who faced the same problems you are facing. The Workbook contains thirty interactive Marketing Strategy & Planning Pages that lead you in the process of developing strategy and turning it into action plans in a completely logical and easy to follow system. And the Workbook examines and explains the truly important business issues facing companies in the world today. Perhaps best of all, the Workbook contains dozens and dozens of examples of how real world companies develop marketing strategies and plans.
http://www.amazon.com/gp/product/097279140X/?tag=2022091-20
Marketing Planning: A Step-by-Step Guide
(Hands-on guide provides a complete step-by-step blueprint...)
Hands-on guide provides a complete step-by-step blueprint for creating and implementing successful marketing plans in any business. Paper. DLC: Marketing - Planning.
http://www.amazon.com/gp/product/0132420414/?tag=2022091-20
The 101 Best Performing Companies in America
http://www.amazon.com/gp/product/0917253396/?tag=2022091-20
Planning profitable new product strategies (Chilton's better business series)
http://www.amazon.com/gp/product/0801975220/?tag=2022091-20
Competitive Marketing Strategies (Chilton's Better Business Series)
http://www.amazon.com/gp/product/0801976979/?tag=2022091-20
How to Develop a Successful Advertising Plan
(Develop sound advertising plans and successfully implemen...)
Develop sound advertising plans and successfully implement your strategies following the tips and techniques presented in nine easy-to-use chapters. Includes illustrations, worksheets, planning documents, and case studies.
http://www.amazon.com/gp/product/0844235261/?tag=2022091-20
- Planning Profitable New Products Strategies
- Competitive Marketing Strategies (Chilton's better business series) (Book by Taylor, James W.)
- Marketing Planning: A Step-By-Step Guide (This hands-on guide provides a complete step-by-step blue...)
James Walter Taylor
Edit Profilebusiness and management educator
James Walter Taylor, American Marketing consultant. Fulbright scholar Ministry of Industry, Lisbon, Portugal, 1986-1987, U.We. Sydney, Australia, 1989-1990; recipient Merit award California State University, 1986-1990. Member The Planning Forum, American Marketing Association, Strategic Management Association, Association for Consumer Research, Academy Marketing Science.
Education
Bachelor of Business Administration, University Minnesota, Minneapolis, 1957. Master of Business Administration, New York University, 1960. Doctor of Business Administration, University Southern California, Los Angeles, 1975.
Career
Manager research division, Atlantic Refining, Philadelphia, 1960-1965; director new product development, Hunt-Wesson Foods, Fullerton, California, 1965-1972; professor marketing, California State University, Fullerton, 1972-1995; managing director, Innovative Management Development Company, Laguna Beach, California, since 1995. Consultant Smithkline Beecham Corporation, Tokyo, Government of Portugal, Lisbon, Austrade, Government of Australia, Hagenfeldt-Affarerna AB, Stockholm.
Achievements
Works
book
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The Marketing Strategy & Planning Workbook (2004 Digital Version)
(The Marketing Strategy & Planning Workbook (2004 Digital ...)
-
How to Develop a Successful Advertising Plan
(Develop sound advertising plans and successfully implemen...)
-
Marketing Planning: A Step-By-Step Guide
(This hands-on guide provides a complete step-by-step blue...)
-
Marketing Planning: A Step-by-Step Guide
(Hands-on guide provides a complete step-by-step blueprint...)
-
The Marketing Strategy & Planning Workbook for the Successful Business
(The Workbook is specifically prepared for SMEs (Small and...)
-
Competitive Marketing Strategies (Chilton's better business series)
(Book by Taylor, James W.)
- Planning Profitable New Products Strategies
- Developing Winning Strategic Plans
- The 101 Best Performing Companies in America
- Planning profitable new product strategies (Chilton's better business series)
- Competitive Marketing Strategies (Chilton's Better Business Series)
-
The Marketing Strategy & Planning Workbook (2004 Digital Version)
Membership
Member The Planning Forum, American Marketing Association, Strategic Management Association, Association for Consumer Research, Academy Marketing Science.
Connections
Married Joanne Syktte, February 3, 1956. Children: Theodore James, Samuel Bennett, Christopher John.
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Born
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Nationality
American
Education
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1957
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1960
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1975
Career
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1960 - 1965
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1965 - 1972
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1975
Awards
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Fulbright scholar Ministry of Industry, Lisbon, Portugal, 1986-1987, University We. Sydney, Australia, 1989-1990. Recipient Merit award California State University, 1986-1990.Fulbright scholar Ministry of Industry, Lisbon, Portugal, 1986-1987, University We. Sydney, Australia, 1989-1990. Recipient Merit award California State University, 1986-1990.