Background
Boddewyn, Jean J. was born on February 3, 1929 in Brussels. Came to the United States, 1955. Son of Désiré Joseph and Gilberte Raymonde (Toitgans) Boddewyn.
( Boddewyn's book provides a rare insight into how advert...)
Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders. Many other studies have lauded self-regulation or dismissed it preemptorily, but this book focuses on its logic, limits, and ultimate contributions to the societal control of advertising. It shows how outsiders--where available and willing to participate--contribute to its functioning while the advertising industry remains in control of the standards applied by self-regulatory bodies. Practitioners, consumerists, and policy-makers should greatly benefit from reading this multinational comparison of a dozen countries with very different economic and legal environments. Sylvan M. Barnet, Jr., Chairman, Advisory Council, International Advertising Association It is generally recognized that the development and application of voluntary industry standards is a necessary complement to governmental regulation of advertising. With the expansion of advertising opportunities, however, the tasks of self-regulation have grown, along with doubts as to the industry's ability--or willingness--to enforce appropriate ethical guidelines. In attempt to resolve this situation, self-regulatory bodies increasingly invite the participation of non-industry members, especially where consumer protection is at issue. The first broadly based, comparative study of advertising self-regulation, this book explores the global implications of recent trends through detailed analyses of self-regulation in Europe, Asia, and the Western Hemisphere.
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Boddewyn, Jean J. was born on February 3, 1929 in Brussels. Came to the United States, 1955. Son of Désiré Joseph and Gilberte Raymonde (Toitgans) Boddewyn.
Graduate commercial engineer, University Louvain, Belgium, 1951. Master of Business Administration, U Oregon, 1952. Doctor of Philosophy, University Washington, 1964.
With market research and systems analysis staff Galeries Anspach, Brussels, 1952-1955. Time and motion study staff Jantzen, Inc., Portland, Oregon, 1955-1957. Professor University Portland, 1957-1964, New York University, 1964-1973, Baruch College, City University of New York, 1973—2006, emeritus professor, 2006—2009.
( Boddewyn's book provides a rare insight into how advert...)
(Boddewyn, J. - Comparative Management and Marketing: Text...)
Fellow Academy Management (division chairman 1970), Academy International Business (vice president 1975-1976, president 1993-1994), International Academy Management, Internat Studies Management & Organization (founding editor 1971-2006, associate editor since 2006).
Married Luella Adams, June 18, 1955 (divorced August 1976). Children: Michèle Anne, Noëlle Martine, Marc Jonathan. Married Marilyn Stiefel, December 27, 1979.