(We are design disruptors, startup mentors, and digital in...)
We are design disruptors, startup mentors, and digital innovators that take your company to the next level. Let's meet up and we'll show you the possibilities.
(Jeanne Heydecker is on Facebook. Join Facebook to connect...)
Jeanne Heydecker is on Facebook. Join Facebook to connect with Jeanne Heydecker and others you may know.
https://www.facebook.com/jeanneheydecker
2007
Jeanne Heydecker (@jeanneleez) | Twitter
(Jeanne Heydecker is an American expat looking for work in...)
Jeanne Heydecker is an American expat looking for work in Singapore. Ideal change agent for startups, leadership development, HR, marketing & operations.
https://twitter.com/jeanneleez
2008
Jeanne Heydecker | LinkedIn
(Design Disruptor. Startup Mentor. Digital Innovator. 9,00...)
Design Disruptor. Startup Mentor. Digital Innovator. 9,000+ connections.
Jeanne-Elise is a CEO, founder, Marketing director, management consultant, CMO, CSO.
Background
Jeanne-Elise was born on September 8, 1960 in New York City, United States. Daughter of Richard Creagh and Patricia Ann (Glynn) Heydecker. She lives with two rescued Indian street dogs and is active in the startup community across the APAC region.
Education
Foxborough High School, Graduated 1978.
Started college courses at 13 at Bridgewater State College in 1974
Completed college level Center Summer Program at Boston Architectural Center in 1975
Exchange student for 16months in India studying architecture from 1976 to 1977.
Career
Assistant Coordinator Arts-in-Education Program - Cultural Education Collaborative, Boston, 1985-1987. Art Director - Winco Identification Corporation, Tyngsboro, 1987-1988. Desktop Publication Specialist - Monroe Stationers & Printers, Boston, since 1988. Independent Consultant - Athena Design Systems, Inc. Marketing Director - SEMAPHORE, North Andover, Massachusetts, 1993—1996. Marketing Manager - Telekol Corporation (NOKIA), Waltham, 1996—1998.
Product Marketing Manager, Traffic & Promotions - Tripod.com (Lycos Network Property), Williamstown, 1998—1999. Marketing Communications Manager - MicroE Systems Corporation, Natick, 1999—2000. Presenter and speaker in the field.
At the time of writing, Gene had 10 years experience in India, 1-2 years in Myanmar, and 15 years experience in the United States as head of marketing and technology. She has worked in senior positions in sectors such as telecommunications, Internet services, e-commerce and recruiting - mostly start-ups. Her passion is to create efficient and productive teams that maximize profits.
STARTING STRATEGY
Ms. Heidecker successfully launched new companies, products, services, and sales channels, opened new markets, and added apps to existing products. She launched the first unified messaging software for small businesses that Nokia sold for $ 56 million in 1998 and won the Best of Show at CTI Spring '99. She completed the industry-changing launch of the world's smallest closed-loop motion control system that allowed hard drives to be formatted with up to 100,000 tracks per inch, which was eventually sold to the GSI Group for $ 54 million. Her latest major presentation was to present the world with the first fully telecommunications and broadband mobile solar network for the Indian Shyam Telecom Group, which currently has systems deployed on five continents and has received several international awards.
CORPORATE DIGITAL TRANSFORMATION.
Ms. Heidecker is well-versed in design, usability, user testing and analytics, traffic analysis, search engine optimization, database architecture, quality assurance, and some programs (HTML and CSS). As a non-programmer, she is highly qualified for writing user experience-oriented documents to ensure quality and increase service life. She also identified internal processes and procedures that could be easily and easily automated to allow employees to focus on higher-level tasks. By managing small and large development teams (more than 120), Zhanna successfully automated a number of companies whose projects have stalled or completely failed in Linux, Microsoft and Apple network environments.
As one of the departments, she designed, edited, and created a series of over 50 websites for a large school district, which received my Webby award because of their effectiveness in improving communication between staff, students, and society as a whole. Previously, she co-founded her own web consulting firm in Chicago and since 1996 has created more than 250 websites. Before that, she worked for Lycos when she was No. 2 after Yahoo !, where they invented a pop-up window.
DEVELOPMENT OF LEADERSHIP QUALITIES.
At iPlace India, she wrote and conducted a 16-hour weekly leadership development program to train and mentor potential leaders within the company with a special focus on Indian-American intercultural awareness. This program was focused on leadership, employee management, customer communication, data collection, performance management, proactive business solutions, and best execution practices.
She promoted constant innovation in the company, personally providing this 16-hour educational software, after which the teams had to come up with a business idea — either expanding services, expanding markets, or optimizing business operations. They had to make a plan, a SWOT analysis, an implementation plan, and a budget. Then they, in essence, performed the “Tank with a shark”, where all the staff at level C evaluated their presentations and determined whether to finance them or not.
If they were funded, these team members would become their own internal startup. Zhanna acted as the main mentor for all internal startups, testing several business models to expand services and markets. Some of these programs earn more per capita than the company's standard business model. Some of them refueled and were closed a year later, which brought the team back to standard business.
INNOVATIVE PROGRAMS.
Zhanna also launched an innovative program called “make difference”, in which every idea, big or small, went through a formalized evaluation program. Approved projects provided the sender with a “place at the table” in the evaluation, financing, and implementation process. They were also recognized during the monthly company meetings.
REMOVAL OF CONTROL LAYERS AND DEVELOPMENT OF WORKERS
LaunchPad was designed to achieve a scalable and sustainable organizational structure without being bureaucratic.
(Design Disruptor. Startup Mentor. Digital Innovator. 9,00...)
Membership
Co-Ambassador for Delhi/NCR, Internations.org, 2008 - 2009.
Rescue volunteer. Greyhounds Only former racer adoption, 2002 — 2007.
Volunteer National Dance Institute New England, Boston, 1985 —1988.
Volunteer other non-profit arts organizations, 1985—1988.
Member Foxboro Arts Council (charter).
Personality
Apeksha Tambe
Sr. Recruiter
March 5, 2018,
Apeksha worked with Jeanne in different groups
Jeanne is one of the best strategic thinkers and innovators out there. She had led iPlace with a vision, and we have seen the results. Her outstanding technical skills, understanding of marketing and of people make Jeanne an asset to any organization seeking to improve both their technological performance and to streamline their processes. Whenever anyone had questions or concerns, Jeanne responded right away—and even followed up later in the week to make sure the issues had been resolved. Her patience and willingness to help have made me motivated to do the best job I can. ‘Ridiculously efficient’ is the phrase that comes to mind when I think about Jeanne. I was particularly impressed by her ability to handle even the toughest situations—effortlessly. That skill often takes years to develop but it seemed to come perfectly naturally to her. I was always in awe of Jeanne’s ability to command a room and get people on board with ideas—even people who were initially on completely different pages.” I’m lucky to have worked with Jeanne, who’s not only interested in the company’s bottom line, but also in the employees' professional growth. I wish Jeanne all the best with the future and highly recommend her.
Jeanne is one of those rare leaders who also naturally serves as an inspiring mentor for the whole staff. With a background in marketing and more than a decade worth of experience as a strategist, Jeanne exhibits strong interpersonal skills and a unique capacity for empathy while achieving the goals of the company. These qualities most notably translate in her ability to motivate a team to care about its project and be invested in the project’s success. Jeanne is the go-to person for conflict resolution and problem solving. Though she’s never one to draw attention to himself, Jeanne’s positive attitude and the respect others feel towards her are palpable. She is very methodical and organized in her work which makes her an excellent value addition to have in your organization. If you let her do her magic stuff (Strategic Marketing) with autonomy, she can take your company’s brand image to the epitome of marketing. (trust) me on that. I wish her all the very best for her future.
Jeanne was senior to Rachel but didn’t manage directly
I had the privilege of undergoing the Leadership Development Program under Jeanne's tutelage. She is amazing at making complex concepts understandable and is an incredible multi-tasker with varied and in-depth knowledge in multiple fields, which makes her an invaluable resource. Jeanne is brilliant at streamlining processes and getting the job done in the most efficient way. She will be sorely missed here at iPlace. I wish Jeanne all the best with the future and highly recommend her.
Founder / CEO of Sannam S4 & U.S. Business Centers
February 6, 2013
Adrian managed Jeanne directly
In just 8 months Jeanne put Sannam S4 on the map with a very focused and superbly executed marketing strategy! A no nonsense professional who is at the forefront of the digital marketing age and delivers real results. A great asset to any business. I would love to work with Jeanne again in time to come.
Physical Characteristics:
Lee Neubecker - CISSP, MBA
President & CEO GreatLakesForensics.com - Cyber Expert Witness, Trade Secret Theft, Online & Data Breach Investigations
May 24, 2012
Lee worked with Jeanne in different groups
While working at Lycos.com, my company went on a rapid acquisition spree that included the acquisition of Tripod.com, the company where Jeanne worked. In my early attempt to integrate Lycos.com chat and advertising into the newly acquired Tripod.com, I found Jeanne to be very astute and business savvy. She understood both the importance of maintaining an excellent client experience while seeking to find opportunities to commoditize online social media.
Jeanne had a willingness to speak her mind and to take smart risks that helped propel my product groups banner advertising revenue ten fold over a few short months.
Jeanne is a strategic thinker and innovator that has a vision to see what is coming down the pike and to lead in unchartered waters. Keeping up with Jeanne can be exhausting if you aren't ready to work hard and take your business to another level.
I had the pleasure of working with Jeanne later both in co-founding BuzzBolt.com which later became BuzzBoltMEDIA, an online marketing agency. Jeanne saved our firm countless dollars with her movement to pdf collateral and disk media.
Years later, Jeanne came back to my subsequent company, Forensicon.com to help transform and lead a corporate rebranding initiative of all of our online and offline marketing collateral, logo and website.
The branding and website design of forensicon.com as it exists today was Jeanne's most recent project we had the opportunity to work on together.
Jeanne's sense of adventure and opportunity seeking desires led her and her family to relocate to India, where she continues helping technology companies transform their marketing presence online and offline.
Any CEO or organization that is unhappy with their overall marketing strategy and branding, and that wants to quickly transform their marketing positioning while enhancing their overall brand in the market place should consider Jeanne. Jeanne can work miracles in a very short time period while keeping costs to a minimum.
They say there are those that can talk and those that can deliver. Jeanne walks the talk!
Jeanne Heydecker came into the 123Greetings office at the start of a brutal organizational restructuring process that included buying of company shares by Intel Capital. The atmosphere was negative, folks where really insecure, and the grape vine was out of control. Jeanne took the reins immediately and took charge of the whole transition. She handled the difficult task of cutting our work force in half. Then, she turned the work culture around and made sure everyone contributed to the team. She infused the American corporate culture into the office. I've worked in the US, and had been working in India for a number of years by then and I've never seen someone transform an Indian office that fast. In fact, some believe the task to be mission impossible. Jeanne is a leader who is not afraid to "get her hands dirty" when it comes to getting the job done. She's very detail oriented and makes sure everything is perfect before it goes out the door. She is also open to ideas and suggestions from her "juniors". Overall, marketing became the tightest and best team to work in 123Greetings. With the help of the tech team, we launched 123Greetings APIs across major social networks. 123Greetings API quickly became one of the top 100 APIs on Facebook. 123Greetings.com also became comScore's 8th fastest gaining property by December 2007 and we had reached 4th by February 2008. She was ahead of the time in using APIs, widgets to monetize and spread brand awareness.
Without Jeanne's leadership it would not have been possible to brand "Editor Bob" across major social networks or turn the click through rates around for the newsletter. We had an increase of over 200% in click throughs. Jeanne values solid skill sets in all her team members. She has a knack in figuring out who belongs where and who is the best person to handle a task at hand. Her "no bull" attitude makes it challenging and fun at the same time to work under her.
Quotes from others about the person
Jayanta Banerjee
Marketing Strategy | Digital Marketing | Web, Social Media & Content Strategist | Brand Marketing
April 6, 2009
Jayanta reported directly to Jeanne
I had the privilege to work for Ms. Heydecker at two separate companies: 123Greetings.com and Icronex. I had already been working in the Marketing department for 4 years before hand. Ms. Heydecker came in and took 123Greetings to the next level. She reorganized the department and set specific goals, targets and responsibilities for each team. As a leader, she made each person and each team accountable, which was not seen before. The department as a whole was able to work as a great team and drive traffic, pushing 123Greetings.com on the top ten list of fastest moving properties on comScore. She pushed for social media marketing tools like widgets, and APIs and we were able to handled the public relations front. Our Christmas widget was featured on Widgetbox.com throughout the month of December, 2007. We were able to connect directly to our North American market, which was the company's main target.
At Icronex, Ms. Heydecker headed the entire marketing department. She managed the teams for SEO, link building, affliate marketing, web 2.0 and social media programs. She implemented trainings on Web 2.0 marketing in the form of group discussions, screencasts. She also initiated the the launch of Facebook API for our sites. In addition, she was a valuable liaison between our team in India and the Costa Rican and Canadian Teams. Her communication skills were invaluable as all of us were working on multiple projects in unison. Because of her drive and leadership, teams forming the department were able to meet goals, targets and deadlines.
Having worked with Jeanne on numerous projects during her tenure at Forensicon, I can state unequivocally that she is a consummate professional. During the heat of the battle, with clients screaming and coworkers losing their calm, Jeanne maintained her client-centric focus and disciplined manner. Her ability to organize and negotiate alternate outcomes allowed many off-track projects to be realigned so that they were once again achievable. Jeanne has the ability to calmly and professionally confront others when necessary, and is most definitely not a “yes person.” Her outstanding technical skills and understanding of marketing and of people make Jeanne an asset to any organization seeking to improve both their technological performance and to streamline their processes. I highly recommend Jeanne for your consideration.
I had the pleasure of working with Jeanne for over three years. I got to see her act in the roles of project manager, designer, and developer--usually all at the same time. Though I was officially in a separate department from her, we worked together closely on several large-scale projects, and I often reported directly to her.
Jeanne has several individual talents that make her valuable. These will probably become evident through resumes and interviews. But she has two traits that make her indispensable as a manager or developer in any work environment--and these might not surface until you've actually seen her in action.
First, Jeanne is one of those rare people who can work as a liaison between designers, developers, and laypeople. She's an expert in the marriage of design and technology (and how those two disciplines work together), and she can explain such concepts to just about anyone.
Second, Jeanne knows how to get things done. She's tenacious, and she's fast. When she's set upon a course of action, she doesn't stop until it's finished.
When working on such projects, Jeanne will take on the lion's share of most tasks. She's well-versed in usability, user analytics, database structure, and web programming. And she's a natural autodidact who quickly learns any new technologies a project requires. That said, she also knows how and when to involve other people to make sure a project is completed.
While working as acting Managing Director of Forensicon, I had the pleasure of having Jeanne on our team for a number of important initiatives. As Director of Marketing, Jeanne led our efforts to define our new marketing strategy, develop a new brand, and execute on the new brand by leading efforts to design and build a new Web presence, collateral and trade show materials.
Jeanne's extensive experience in experience design, visual design, online marketing, targeted marketing strategies and marketing campaign management enabled her to define in a major way the marketing and branding direction of Forensicon. While working with an executive and a company culture that did not necessarily understand the nuances of design and marketing, Jeanne exhibited a strong talent for educating and coaching in a way that was helpful and positive so that we could continue to move in the right direction.
Jeanne was able redefine the firm's highly technical positioning and placement strategies to become customer and business centric-a significant improvement that resulted in a broader customer base and more focused sales and marketing execution.
I would not hesitate to bring Jeanne into a marketing team. Her ability to lead and roll up her sleeves to execute would make her a highly valuable addition to a management team seeking excellence in its marketing, branding, online presence, design and advertising.
Interests
Arts, travel.
Connections
Jeanne-Elise married to Steven Maurice Nunes on January 8, 1984 (divorced in 1994). Child: William Creagh, III.