leader Chief Executive Officer chief executive
Following graduation from Kenyon College in 1984, Bell earned his Master of Arts in international relations and economics from Johns Hopkins University in 1988, and received his Master of Business Administration in finance and marketing from the Wharton School of the University of Pennsylvania in 1989.
He is the Chief Executive Officer of LegalShield, an Ada, Oklahoma-based corporation that sells legal service products in the United States and Canada. Bell also serves as chairman of the board of DOMedia and as a director of NCT Ventures Limited Liability Company. In 1989, Bell joined Ford Motor Company and over the course of ten years, he served in roles ranging from customer satisfaction to product development to marketing, ending his tenure as managing director of Ford Spain, and Director of Ford eCommerce. Bell joined the Chrysler Group from Ford in 2001 as vice president of marketing communications, responsible for overseeing advertising for Dodge, Jeep and Chrysler.
Bell"s marketing efforts at Chrysler contributed to Advertising Age naming the advertiser its first-ever the Online Marketer of the Year in 2005.
Following his time at Chrysler, Bell served as corporate vice president of global for the Interactive Entertainment Business group at Microsoft Corporation, the group principally responsible for Xbox, Xbox 360, Kinect, television Music and Video Services and Personal Computer and mobile entertainment. At Microsoft, Bell oversaw the launch of Xbox 360"s Halo 3 game.
The "Believe" campaign garnered the Titanium Grand Prix at the Cannes Lions International Festival of Creativity in 2008 (see: Marketing of Halo 3). While at Microsoft, Bell oversaw the launches of the Gears of War, Guitar Hero II and Rock Band video games, and was credited on seven games, including Madden NFL. Bell was named DoMedia chairman in 2008, overseeing growth of the Columbus, Ohio-based online marketplace with more than $1.0 billion in advertising media sold.
Bell was named to the board of NCT Ventures Limited Liability Company in 2007, and currently serves on the advisory board of Nimia, the video asset management company.
Bell served on the boards of Driverside, Clearsaleing and Embrace Pet Insurance, all of which had successful exits. Bell served as the chief client officer of the Philadelphia, Pennsylvania-based carpooling startup vRide from 2012 to 2014. In recent years, Bell has served in a number of advisory capacities, serving as senior advisor to the chief executive officer of the digital agency Organic, Incorporated. from 2010 to 2013, acting as senior advisor to the president of NBCUniversal Marketing from 2012 to 2013, and senior advisor to the president of Meredith Xcelerated Marketing in 2014.
In his advisory capacity at NBCUniversal, Bell developed National Broadcasting Company"s "Challenge America" campaign, enrolling 300,000 participants and ultimately inspiring the season"s theme for the network"s hit reality competition program The Biggest Loser.
Joining LegalShield as chief executive officer in July 2014, Bell succeeded former chief executive officer Rip Mason, who now serves as executive chairman of the board.
