Education
University of Michigan.
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Jeffrey Seller
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Career
After graduating from the University of Michigan in 1986, Jeffrey moved to New York City where he worked, as a publicist, booking agent and producer. With increasingly expensive Broadway ticket prices, Seller and McCollum invented Broadway"s first rush ticket policy early on in the production of Rent. The idea was to keep the show accessible for people “in their 20s and 30s, artists, Bohemians—the people for whom Jonathan Larson wrote the show.” A select number of front row tickets would be sold for $20 on a first come per-serve basis.
Rush tickets became so popular that people began to sleep on the streets outside the theater to get a spot at the front of the line.
Out of concern for the safety for those who participated in the Rush policy Seller and McCollum created Broadway"s first lottery ticket policy, which kept cheap tickets accessible to a young audience by selling $20 tickets to the winners of a drawing. Together Seller and McCollum also produced De Louisiana Guarda (1998), Andrew Lippa"s The Wild Party (2000), High Fidelity (2006), (2008), the revival of West Side Story (2009) and Bengal Tiger at the Bagdad Zoo (2011).
They also produced the 2005 film adaption of Rent. Seller went on to produce Sting"s musical The Last Ship (2014) based on the concept album of the same name.
After working with Lin-Manuel Miranda on In the Heights, he is currently producing on Broadway Miranda"s newest show, Hamilton (2015).
