Background
Richards, Jeffrey Iven was born on March 20, 1955 in Columbus, Indiana, United States. Son of James Iven and Shirley Ellen (Shields) Richards.
(This is the first book designed to assist behavioral scie...)
This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
http://www.amazon.com/gp/product/0805806490/?tag=2022091-20
researcher advertising educator
Richards, Jeffrey Iven was born on March 20, 1955 in Columbus, Indiana, United States. Son of James Iven and Shirley Ellen (Shields) Richards.
Associate of Applied Science, Rochester Institute of Technology, 1975. Bachelor of Science in Photography, Rochester Institute of Technology, 1977. Juris Doctor, Indiana University, 1981.
Doctor of Philosophy in Mass Communications, University Wisconsin, 1988.
Sole practice, Denver, 1981-1982; attorney, Indiana Department Natural Resources, Jasonville, Indiana, 1982-1984; teaching assistant, University of Wisconsin, Madison, 1984-1988; assistant professor department advertising, University Texas, Austin, 1988-1993; associate professor department advertising, University Texas, Austin, since 1993.
(This is the first book designed to assist behavioral scie...)
Member review committee advertising Better Business Bureau, Denver, 1981-1983. Member American Bar Association (executive committee young lawyers division, vice chairman committee on law and media 1991-1992, committee on law and media 1986-1992), American Academy Advertising, American Marketing Association, Association for Consumer Research, Association for Education in Journalism and Mass Communications.