Jemma is the second child of Johnny Kidd (a businessman) and Wendy Madeline Hodge Kidd, the daughter of Sir John Rowland Hodge, 2nd Baronet. Jemma is also a paternal great-granddaughter of the newspaper baron Lord Beaverbrook who founded The Daily Express.
The sister of international supermodel Jodie Kidd, Jemma led a successful career as a fashion model in her own right before discovering a new calling as a make-up artist. In 2003, Jemma opened her own "Make-up School" in London, and a cosmetics line of the same name was launched in 2006 and was available in the United Kingdom (in Boots), America, Australia, Hong Kong, and Canada. The business went into administration on October 2012.
She is the author of the books Jemma Kidd Make-up Masterclass, published in 2009, and Jemma Kidd Make-up Secrets, to be released in November 2012.
