Log In

Jerome Bernard Kernan Edit Profile

marketing educator , researcher

Jerome Bernard Kernan was American marketing educator, researcher. Co-recipient Ferber award, Journal Consumer Research, 1992, Best Article award, American Academy Advertising, 1993. President Sacred Heart School Board, Austin, Texas, 1964—1967; Member of Society for Consumer Psychology, Association for Consumer Research (president 1978).

Background

Kernan, Jerome Bernard was born on November 22, 1932 in Cincinnati. Son of E. B. and Alice (Gerver) Kernan.

Education

Bachelor, University Cincinnati, 1957. Master of Science, University Illinois, 1959. Doctor of Philosophy, University Illinois, 1962.

Post-doctoral studies in computer simulation, Carnegie Mellon University, Pittsburgh, 1962. Post-doctoral studies in mathematics, University Kansas, 1963.

Career

Professor emeritus George Mason University. Consumer research consultant, from 1965. With United States Air Force, 1951-1953.

Works

  • book

  • Other Work

    • Co-author: (book) Perspectives on Marketing Theory, 1968, Comparative Marketing Systems, 1968, Explorations in Consumer Behavior, 1968, Promotion: An Introductory Analysis, 1970, Managerial Analysis in Marketing, 1970, Perspectives in Marketing Management, 1971. Contributor over 120 articles to professional journals.

Membership

President Sacred Heart School Board, Austin, Texas, 1964—1967. Member of Society for Consumer Psychology, Association for Consumer Research (president 1978).

Interests

  • Other Interests

    Motorsport, golf.

Connections

Children: Kathleen Kernan Bedree, Brian Michael.

father:
E. B. Kernan

mother:
Alice (Gerver) Kernan

child:
Kathleen Kernan Bedree Kernan

child:
Brian Michael Kernan