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Jerry Irving Reitman Edit Profile

Advertising agency executive

Jerry Irving Reitman, American advertising agency executive. Anderson scholar, 1960; recipient Key to City, New Orleans, 1959, Silver Apple award New York Direct Marketing Club, 1989, Ed Mayer award Educational Foundation, 1996, Charles S. Downs award, 1997, Direct Marketer of Year award.


Reitman, Jerry Irving was born on January 9, 1938 in Philadelphia, Pennsylvania, United States. Son of Benjamin and Ruth (Eisenberg) Reitman.


Bachelor of Science in Finance, Pennsylvania State University, 1961.


Executive vice president, Chief Executive Officer British Publications, New York City and London, 1965-1969. President, public Academy Media, Sherman Oaks, California, 1969-1973. Vice president Publications Clearing House, Port Washington, New York, 1973-1978.

Executive vice president Ogilvy & Mather, New York City, 1978-1981. With Scali, McCabe, Sloves, Inc., 1981-1986. President Scali, McCabe, Sloves Direct.

Chairman board directors The Reitman Group, 1986. Executive vice president The Leo Burnett Company, Chicago, 1986-1996. President, Chief Executive Officer, vice chair International Data Response Corporation, since 1996.

Director Scandinavian Airlines Systems Public/Distribution Services. Member advisory board Illinois Department Trade and Tourism, since 1988. International awards chairman, board directors John Caples International, since 1989.

Member International Direct Marketing Symposium, Zürich, Switzerland. Director Catylst Direct, Goliath Solutions, LLC.


  • book

  • Other Work

    • Author: A Common Sense Approach to Small Business, 1968, Beyond 2000: The Future of Direct Marketing, 1994. Contributor articles to professional journals.


Trustee Locust Valley Library. Association, New York, since 1982. Executive committee member Public Hall of Fame, since 1987.

Board governors Children's Miracle Network, since 1992, vice chairman, chairman board governors, since 1998, 1999-2001, chairman 2002-2004, director. Board directors Children's Memorial Foundation Telethon, The Direct Marketing Educational Foundation, exec, director, since 1996. Fellow Psychiatric Re-Education Association.

Member American Marketing Association (at-large member, 2000, board directors), Direct Marketing Association (board member ethics committee 1984), Creative Guild (director 1984), International Direct Marketing Association (board directors 1981-1982), Publication Hall of Fame (executive committee since 1988), Direct Marketing Club New York (president 1983-1984), Beta Gamma Sigma.


  • Other Interests

    Tennis, auto restoration, woodworking.


Married Monica Birgitta Hall, October 27, 1968. Children: Jennifer Sharon, Sarah Beth.

Benjamin Reitman

Ruth (Eisenberg) Reitman

Monica Birgitta Hall

Jennifer Sharon Reitman

Sarah Beth Reitman