Background
Fowles, Jib was born on August 14, 1940 in Hartford, Connecticut, United States. Son of Lloyd Wright and Jane (Briggs) Fowles.
(Substantially updated, this revised edition of Why Viewer...)
Substantially updated, this revised edition of Why Viewers Watch presents recent research, overlooked past studies and fresh survey data to offer an alternative perspective on the role of television and how it serves its viewers psychologically. Fowles argues that television is a 'grandly therapeutic force' - a tension-reliever of great benefit to viewers. He also examines the phenomenon of media snobbery - anti-television attitudes proliferated by those who want to feel superior to others by denigrating television viewing.
http://www.amazon.com/gp/product/0803940777/?tag=2022091-20
(Fowles asserts that the appeals of mass advertising refle...)
Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. Using advertising of 1950, 1960, and 1970, Fowles determined that the unsatisfied motives of Americans do vary over time. From this data, he constructs a forecast of our socio-cultural state in 1980 and predicts an increasi...
http://www.amazon.com/gp/product/B00EQC7JUW/?tag=2022091-20
(Advertising has permeated our popular culture as much as ...)
Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how it both draws from and contributes to popular culture, and uses specific excerpts from advertising campaigns to illustrate this point. The book traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies and the creation of a consumer culture to an exploration of the major themes of American advertising. The author also provides a criti
http://www.amazon.com/gp/product/0803954832/?tag=2022091-20
( Fowles asserts that the appeals of mass advertising ref...)
Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. Using advertising of 1950, 1960, and 1970, Fowles determined that the unsatisfied motives of Americans do vary over time. From this data, he constructs a forecast of our socio-cultural state in 1980 and predicts an increasingly isolationist U.S.
http://www.amazon.com/gp/product/0837185955/?tag=2022091-20
Fowles, Jib was born on August 14, 1940 in Hartford, Connecticut, United States. Son of Lloyd Wright and Jane (Briggs) Fowles.
Bachelor, Wesleyan University, 1963; Master of Arts, Columbia University, 1967; Doctor of Philosophy, New York University, 1974.
Instructor New York University, New York City, 1967-1974. Professor media studies University Houston-Clear Lake, since 1974.
(Substantially updated, this revised edition of Why Viewer...)
(Fowles asserts that the appeals of mass advertising refle...)
( Fowles asserts that the appeals of mass advertising ref...)
(Advertising has permeated our popular culture as much as ...)
(First edition bound in green cloth and boards. A fine cop...)
With United States Army, 1959-1966. Member Association for Education in Journalism and Mass Communications, Popular Culture Association (chair mass communications section since 1995).
Married Joy Castronovo, September 20, 1975. Children: Celeste, Nathaniel.