Career
He joined Tranmere Rovers from Cammell Laird in July 1910. He was switched from right-half to outside right, where he set up countless goals for a succession of Tranmere centre forwards, including Dixie Dean, in almost 500 appearances at the club Upon retirement, aged 37, Moreton became trainer alongside manager Bert Cooke, before taking over as manager himself, from 1939, during World World War World War II He died in 1942, and was succeeded by another former player, Bill Ridding.