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Joan Helen Throckmorton Edit Profile

Direct marketing consultant

Joan Helen Throckmorton, American direct marketing consultant. Recipient Edward N. Mayer Junior award, Direct Marketing Education Foundation, 1996, Andi Emerson award John Caples International Awards, Inc., 1996, E.F. Sisk award for vision Direct Marketing Association Washington, 2001; named Direct Marketing Women of the Year, 1986; named to Direct Marketing Association's Hall of Fame, 1997.


Throckmorton, Joan Helen was born on April 11, 1931 in Evanston, Illinois, United States. Daughter of Sydney L. and Anita H. (Pusheck) Throckmorton.


Bachelor with honors, Smith College, 1953.


Marketing executive Lawrence Chait & Company, New York City, 1965. Marketing executive Cowles Communications, Inc., 1968-1969. Founder, chief executive officer Throckmorton Associates, Inc., 1970-1983.

President Joan Throckmorton, Inc., Pound Ridge, New York, from 1983. Lecturer in field; instructor Direct Marketing Association, School Continuing Education, New York University, New York City, 1985. Member corporation Culinary Institute American, 2000.



Trustee Halle Ravine Committee Nature Conservancy, 2001. Member expedition committee Outward Bound, 1980-1983. Member Women's Director Response Group (founding member), Director Marketing Association (board directors 1971-1977, executive committee 1972-1977, member long-range planning committee 1977-1978), Women's Forum, Director Marketing Idea Exchange, Director Marketing Creative Guild (board directors 1984-1985), Junior League Mexico City, Junior League New York City, Phi Beta Kappa.


Married Sheldon Burton Satin, June 26, 1982 (deceased February 2002).

Sydney L. Throckmorton

Anita H. (Pusheck) Throckmorton

Sheldon Burton Satin