Joan Helen Throckmorton

Background

Throckmorton, Joan Helen was born on April 11, 1931 in Evanston, Illinois, United States. Daughter of Sydney L. and Anita H. (Pusheck) Throckmorton.

Education

Bachelor of Arts with honors, Smith College, 1953.

Career

Marketing executive Lawrence Chait & Company, New York City, 1965. Marketing executive Cowles Communications, Inc., 1968-1969. Founder, chief executive officer Throckmorton Associates, Inc., 1970-1983.

President Joan Throckmorton, Inc., Pound Ridge, New York, from 1983. Lecturer in field; instructor Direct Marketing Association, School Continuing Education, New York University, New York City, 1985. Member corporation Culinary Institute American, 2000.

Achievements

• Joan Helen Throckmorton has been listed as a noteworthy Direct marketing consultant by Marquis Who's Who.

Works

More photos

• book

  • Winning Direct Response Advertising: From Print Through Interactive Media

    (Get Joan Throckmorton's latest ideas on creating "breakth...)

  • Winning Direct Response Advertising: How to Recognize It, Evaluate It, Inspire It, Create It by Throckmorton, Joan (1986) Hardcover
  • Winning Direct Response Advertising: From Print Through Interactive Media by Joan Throckmorton (1997-01-03)
  • Winning Direct Response Advertising: How to Recognize It, Evaluate It, Inspire It, Create It Hardcover - November, 1986
  • Winning Direct Response Advertising: How to Recognize It, Evaluate It, Inspire It, Create It

Membership

Trustee Halle Ravine Committee Nature Conservancy, 2001. Member expedition committee Outward Bound, 1980-1983. Member Women's Director Response Group (founding member), Director Marketing Association (board directors 1971-1977, executive committee 1972-1977, member long-range planning committee 1977-1978), Women's Forum, Director Marketing Idea Exchange, Director Marketing Creative Guild (board directors 1984-1985), Junior League Mexico City, Junior League New York City, Phi Beta Kappa.

Connections

Married Sheldon Burton Satin, June 26, 1982 (deceased February 2002).

Father:

Sydney L. Throckmorton

Mother:

Anita H. (Pusheck) Throckmorton

Spouse:

Sheldon Burton Satin