Career
Born in Sweden June 1, 1983. He co-founded Music magazine Denimzine (1998–2009) when he was 14. Started working for Luger (Live Nation) in 2006.
At Luger Borg was one of the founders for Swedish festivals like Way Out West, Where The Action Is and Stockholm Music & Arts.
He was also the spokesperson for these festivals between 2007-2014. Over the years he has worked with Swedish artists like Lykke Li, First Aid Kit, Robyn, The Knife, Refused and The Hellacopters.
He also runs a live club in Stockholm, Malmoe and Gothenburg called What We Do Is Secret / WWDIS. Where artists like The Dead Weather, Wu Lyf, Tame Impala, White Fence, Kurt Vile & The Violators and The Black Lips have played over the years. He is also a frequently hired DJ all around the globe.
Freunde Von Freunden
Under The Radar Magazine
Stereogum
Kentucky Seven.