Background
Bon, Joël Le was born on January 15, 1966 in Moka, Mauritius. Son of Luc and Maisy Le Bon.
Bon, Joël Le was born on January 15, 1966 in Moka, Mauritius. Son of Luc and Maisy Le Bon.
Master in Management Science, University Paris Dauphine, 1990. Master of Science in Marketing and Strategy, University Paris Dauphine, 1991. Doctor of Philosophy in Marketing, University Paris Dauphine, 1998.
National account manager Xerox, Paris, 1991—1993. Professor marketing NEGOCIA-CCIP, 1994—1998. Visiting scholar Pennsylvania State University, State College, Pennsylvania, 1998—1999.
Professor marketing École Supérieure des Sciences Économiques et Commerciales, Cergy-Pontoise, France, since 1999. Founding director European Center E-Business, France, since 2001.
Member of Academy Marketing Science, European Marketing Academy, American Marketing Association (Best Doctoral Dissertation award 2000), French Marketing Association.
Married Caroline Nardy, July 30, 1994. Children: Clément, Valentine, Mathilde.