Background
Evans, Joel Raymond was born on September 17, 1948 in New York City. Son of Joseph and Betty Evans.
(This best seller provides a balance between theory and pr...)
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. This substantial revision of the market leader retains a strategic orientation with an all new full-color design and all new boxed material on international and ethical issues and retailing in practice. It provides a good balance between theory and practice, useful career information, and a comprehensive package with four brand new ancillaries. All new end-of-part comprehensive cases and new video cases.
http://www.amazon.com/gp/product/8120330420/?tag=2022091-20
Evans, Joel Raymond was born on September 17, 1948 in New York City. Son of Joseph and Betty Evans.
Bachelor, Queens College, 1970. Master of Business Administration, Bernard M. Baruch College, 1974. Doctor of Philosophy, City University of New York, 1975.
Master of Business Administration director, Hofstra U., Hempstead, New York, 1975-1977; assistant professor, Hofstra U., Hempstead, New York, 1975-1979; associate professor, Hofstra U., Hempstead, New York, 1979-1984; professor marketing, Hofstra U., Hempstead, New York, since 1984; associate dean, Hofstra U., Hempstead, New York, 1981-1982; department chairman marketing and international business, Hofstra U., Hempstead, New York, 1978-1985; Remote Method Invocation distinguished professor business, Hofstra U., Hempstead, New York, since 1989; co-director retail management institute, Hofstra U., 1989-1996; co-director business research institute, Hofstra U., 1992-1996. Consultant NCR, Pepsico, Allegany Rehabilitation Associates/Slater Food Superior vena cava syndrome, McCrory, Fortunoff, also other organizations.
(This best seller provides a balance between theory and pr...)
(Retail Management : Strategic Approach 10TH EDITION by Ba...)
(Business book.)
Member American Marketing Association, Southern Marketing Association, Academy Marketing Science, Product Development & Management Association, American Collegiate Retailing Association, Southwestern Marketing Association, Beta Gamma Sigma.
Married Linda Ruth, December 19, 1970. Children: Jennifer Faith, Stacey Beth.