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He was born in Hammersmith.
He came up with the idea for the iconic Esso tiger adverts. In 1934 he went to Hammersmith College of Artist He served as an official war artist, attached to the Eighth Army Ladybird Books Between 1961 and 1978 he illustrated thirty five Ladybird books, working alongside Frank Hampson, Charles Tunnicliffe and Harry Wingfield.He worked on their Key Words Reading Scheme.Esso In 1951 he designed the tiger for Esso, that put a tiger in your tank. He was paid £25 for the slogan that he invented.Portrait painter He painted portraits of the Queen, and the Duke of Edinburgh.