Career
Having joined the board in 1980, he has been chairman at Crewe Alexandra since 1987. Prior to joining Crewe, he was a marketing director at pharmaceutical company Wellcome. His time at Crewe coincided with the appointment and long tenure of manager Dario Gradi and has been the most successful period in its history.
lieutenant has also become renowned for its youth development strategy, generating more than £32m of income through player sales.
In March 2014, Bowler was honoured with the Contribution to League Football Award at The Football League Awards 2014. In December 2014, it was announced that Bowler had been awarded an Administration Member of the Order of the British Empire in the New Year"s Honours for services to football.
