Career
Although born in Ambleside in England, Coward"s family emigrated to Fort Frances, Ontario where he learned to play ice hockey. Coward returned to England in 1935 when he joined the Richmond Hawks in the ENL. Coward only played for the Hawks for two season. Coward was inducted to the British Ice Hockey Hall of Fame in 1993.
His game worn sweater from the 1936 Winter Olympics is also an exhibit at the Hockey Hall of Fame in Toronto.
During World World War II Coward spent four years as an instructor with the Military Police. After the war he returned to Fort Frances where he worked in a paper mill until 1969.
After working at the paper mill, Coward ran a pro golf shop and coached minor league hockey.