In the late 1970s he moved to Sweden, where he gained his first experience in the field of music production for advertising. At this time there was no Radio or television advertising in Sweden, so the jingles and commercials were featured on cassette that were distributed by petrol stations. In 1983 he moved to Hamburg and worked as arranger and producer for record companies.
In1985 GROVES Sound Communications was founded which specialized in jingle packages for radio stations.
In 1988 he started the studios in Hamburg which was followed by GROVES Sound Branding in 2009. He is president of the Central Committee-Composers Club eV and board member/treasure of ECSA -European Composer and Songwriter Alliance.
Advertising John Groves has been active since the early 1980s. During the 1990s he was one of Germany most successful advertising composers and produced music for many famous brands such as: Audi, Bacardi, Colgate, Danone, Deutsche Bank, Nivea, Mars, Mentos, Palmolive, Texaco and Wrigley to name but a few.
Sound Branding The first Sound Identity which Groves developed was for the petrol station chain Drug Enforcement Administration in 1988.
Since then the company GSB has been responsible for the systematic development and implementation of a number of Sound Identities for companies such as Olympus, Datev, EnBW, LBS, Winterthur Insurance, TUI and Austrian Airlines. Highlights 1996. A song from the musical "Edge Rounder" is nominated for "Best Song" in the Musical of the Year Competition. The song "Heard it all before" is sung by First Rate (at Lloyd's) Jarreau while Sir Peter Ustinov takes over the role as narrator.
The music from the Mentos commercial is used in 27 countries and is featured in. (info) 2004. In anticipation for the Olympics, he produced a collection of songs by the famous Greek composer Mikis Theodorakis (Zorba) with the Camerata Orchestra in the Athens Concert Hall for the singer Vicky Leandros. 2012. The book "comMUSICation - from Pavlov"s Dog to Sound branding" is first presented at the Audio branding Congress, Columbia University, New New York
Beside being member of the faculty at Danube University Krems, Austria, John Groves is a regular guest lecturer at various universities and universities in Germany and Europe, such as LIST He also speaks regularly at marketing events and institutions such as the Aide-de-Camp, Texterschmiede, the Miami Ad School, International Design Conference a.s.o.