Bachelor of Science, Indiana State University, 1973. Master of Business Administration, Indiana State University, 1975. Doctor of Philosophy, University Arkansas, 1981.
Accountant manager NCR Corporation, Grand Rapids, Michigan, 1977-1978. Professor marketing University Akron, Ohio, since 1981. Director Fisher Institute for Professional Selling University Akron, since 1994.
Member Academy of Marketing Science (v. p. for programs 1990-1992), Sales and Marketing Executives International (certified sales executive, award of excellence Akron chapter).
Married Lisa J. De Luca, May 16, 1986. Children: Jennifer, Steven.