Education
Ferreira graduated from Carleton College in 1991 and earned an Master of Business Administration from Harvard Business School in 1997.
founder Chief Executive Officer of Knewton
Ferreira graduated from Carleton College in 1991 and earned an Master of Business Administration from Harvard Business School in 1997.
From 1991 until 1995 he worked for Kaplan Incorporated as Academic Coordinator and then Product Director. In December 1994, prompted by student reports of recycled questions, Ferreira led a team of 22 staff members deployed to 9 United States. cities to take the GRE. Kaplan, Incorporated then presented ETS with 150 questions, representing 70–80% of the GRE. In response, ETS significantly reduced the number of times the test was offered on the computer over the following six months, in order to address the problem of small sample size. From 1997 to 2000, Ferreira worked as a derivatives trader for Goldman Sachs.
In 2001, he founded DizzyCity a web startup that attempted to digitize cityscapes across the world.
He then served as Strategist for the John Kerry presidential campaign, 2004.
