Background
Gutiérrez, José Carlos was born on November 4, 1959 in Madrid. Son of Guillermo and Vicenta Gutiérrez.
Gutiérrez, José Carlos was born on November 4, 1959 in Madrid. Son of Guillermo and Vicenta Gutiérrez.
Graduate in Advertising and Public Rels., U. Madrid, 1982; Master of Business Administration, Instituto de Empresa, Madrid, 1992.
Media buyer, Control Media, Madrid, 1982-1984; media planner, Control Media, Madrid, 1984-1987; head of planning, Tiempo/BDO International (Barton, Durstine & Osborn) and Batten Company, Madrid, 1987; planning director, Zenith Control Media, Madrid, 1987-1989; research and planning director, Zenith Control Media, Madrid, 1989-1991; technical director, Zenith Control Media, Madrid, 1991-1992; marketing director, Zenith Control Media, Madrid, 1993-1994; general manager, Zenith Control Media, Madrid, since 1994.
Member Spanish Association of Market and Opinion Research (Best Paper at 5th television Audience Seminar 1989).